4 Similarweb Alternatives for Better Competitor Research
Similarweb is powerful for digital intelligence. But like any tool, it has limitations. You might want deeper insights into your competitors’ content strategies. Or need more reliable data for SEO planning. Or you’re simply looking for a more affordable...
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Similarweb is powerful for digital intelligence. But like any tool, it has limitations.
You might want deeper insights into your competitors’ content strategies. Or need more reliable data for SEO planning. Or you’re simply looking for a more affordable solution.
I’ve spent months testing and researching the best Similarweb alternatives to see how they compare.
Four tools stand out as replacements.
This guide covers the top options for:
Market trends Advanced SEO analysis Ad intelligenceSimilarweb Limitations
While Similarweb excels at competitor intelligence, it might not fit everyone.
Here are some key limitations:
Limited SEO and keyword research features: It lacks in-depth keyword rankings, SERP tracking, and backlink analysis, making it less effective for SEO professionals
Limited keyword and backlink databases: Similarweb’s databases are smaller compared to its competitors like Semrush and Ahrefs
Limited traffic source breakdown: It doesn’t show a detailed breakdown of where the website gets traffic from (e.g., organic search, social media, referrals, email, etc.)
No granular audience demographics: Unlike some alternatives, Similarweb lacks detailed demographic breakdowns, such as income level or interests, that could help with audience targeting
Similarweb Alternatives at a Glance
Before I review each tool in detail, here’s a quick comparison of the best Similarweb alternatives:
| Semrush .Trends | Getting a detailed overview of competitors’ digital strategy | Comprehensive traffic source analysis and traffic journeys | $428.95 per month |
| Ahrefs Site Explorer | SEO and backlink analysis | In-depth keyword research, competitor content tracking | $129 per month |
| Serpstat | Budget-friendly SEO and PPC analysis | Keyword gap analysis, competitor PPC insights | $59 per month |
| Exploding Topics | Discovering emerging trends before they peak | AI-powered trend forecasting, 12+ months of predictions | Free plan available |
Semrush .Trends
Best for marketers who want detailed competitor intelligence and market trends
Pricing: $139.95 (Semrush Pro plan) + $289 (.Trends add-on) = $428.95 per month
Semrush .Trends helps you spy on your competitors’ traffic and uncover hidden market opportunities.
It shows you how much traffic your competitors get, where that traffic comes from, and how engaged their visitors are.
Plus, you can use Market Explorer to spot emerging industry trends before your competition.
Why consider Semrush .Trends over Similarweb?
Let’s take a glance:
| Primary Focus | Competitor intelligence and SEO analysis | Competitor intelligence and general market research |
| Traffic Source Breakdown | Detailed insights into specific channels | More generalized traffic source analysis |
| Keyword Database | 26 billion keywords | 5 billion keywords |
| Backlink Database | 43 trillion backlinks | 3.6 trillion backlinks |
| Who’s It for? | Digital marketers, SEO professionals, business strategists | Market researchers, businesses, or investors analyzing industries |
Here are the key features included in .Trends:
Traffic Analytics
Traffic Analytics shows you your competitors’ traffic and where it comes from.
It also reveals useful SEO performance metrics, including:
Total monthly traffic Top traffic sources Best-performing content Visitor engagement metricsWhat's Your Reaction?
