5 NIL deals marketers should know about
Several athletes in this weekend’s Final Four have brand partnerships.
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Adrien Nunez
Even though Michigan was knocked out in the Sweet 16 by Villanova, that doesn’t seem to bother Adrien Nunez. The Michigan guard has taken full advantage of the new NIL rules, with several Instagram posts for brands including Coach, Armani, men’s streetwear subscription service ThreadBeast, and SoFi.
But the goal for brands is to appear on Nunez’s TikTok, where he has more than 3 million followers. Nunez and his girlfriend, Carson Roney (a basketball player herself for Shawnee State), regularly make TikToks of themselves dancing or dunking. Nunez has made a few TikTok posts for Spotify and Celsius.
