5 Strategies To Land More Ecommerce Clients in 2025

A flashy portfolio isn’t going to cut it when it comes to gaining more ecommerce clients. Agencies need to prove their expertise in driving online sales and demonstrate an understanding of the unique challenges ecommerce businesses face. From navigating seasonal trends to optimizing conversion rates, ecommerce brands need partners who can deliver results. 

It’s never a good feeling when your team spends hours crafting a pitch deck for a potential client only to be ghosted after the first meeting. It’s frustrating but all too common. 

In fact, 34.3% of marketing agencies say client acquisition is their top challenge.

If you’re looking to secure more ecommerce clients in 2025, you’re not alone. But the good news? With the right strategies, your agency will stand out in a crowded industry and attract businesses eager to grow their online sales. 

Here’s how to make it happen.

5 Ways To Get More Ecommerce Clients

Your agency needs a proactive approach tailored to ecommerce clients’ specific needs to attract them. For example, ecommerce brands are looking for agencies to help them scale operations and improve customer retention. 

Here are five actionable ways to get more ecommerce clients in 2025.

1. Leverage Social Proof and Reviews

Social proof is a powerful tool, especially in the ecommerce industry, where reviews make or break a brand. Collect testimonials and reviews from past or current clients that speak to your expertise in ecommerce. Video testimonials are especially effective as they build trust and credibility. 

Don’t forget to highlight awards or recognition your agency has received. Promote these reviews across your website, case studies, and social media channels. Potential clients want to see that others in their industry have benefitted from your services, making them more likely to reach out.

2. Partner With Complementary Businesses

Forming partnerships with businesses that serve ecommerce clients can be a win-win strategy. Look for web development firms, logistics companies, or even ecommerce platform consultants that don’t offer marketing services. By partnering with these businesses, you can create a referral exchange or bundle services to provide greater value to their clients. 

For example, if a web developer has a client launching a new store, they could recommend your agency for marketing support, and you could return the favor by referring clients who need web design help. These collaborations expand your reach into new networks and position your agency as a trusted partner in the ecommerce ecosystem.

3. Inbound and Outbound Marketing

An effective mix of inbound and outbound marketing can keep your sales funnel consistently filled. 

Inbound marketing efforts like SEO, blogging, and lead magnets attract ecommerce businesses searching for solutions online. For example, creating a blog post about “5 Common Ecommerce Marketing Mistakes (and How to Avoid Them)” positions your agency as a knowledgeable partner. 

Outbound strategies like cold emailing, LinkedIn outreach, and paid ads complement your inbound efforts by reaching businesses that may not be actively looking but are ripe for conversion. Together, these approaches make sure your agency stays visible and relevant.

4. Networking and Speaking Engagements

Face-to-face connections still matter in the digital world, especially when building trust with potential clients. Attend ecommerce-focused conferences, trade shows, and industry meetups to network with business owners. Better yet, secure a speaking spot to showcase your agency’s expertise on topics like driving ecommerce sales or managing ad spend efficiently. 

Speaking engagements position you as an authority and allow you to engage directly with decision-makers. Even if you’re just attending, personal conversations can lead to referrals and future clients.

5. Implement a Referral Fee

Word-of-mouth is a timeless marketing tool, and implementing a referral fee can encourage existing clients or partners to bring in new business. 

As you can see, word-of-mouth and referrals are the biggest ways agencies land clients. So, the fastest way to land new clients is to serve your existing clients well.

Offer a percentage or flat fee for every new ecommerce client they refer to your agency. This helps to incentivize referrals and also deepens relationships with your current clients. 

Be transparent about how the program works and ensure the rewards are enticing enough to motivate participation. A well-run referral program can turn satisfied clients into your best advocates. 

How To Keep Ecommerce Clients

Winning new ecommerce clients is important, but retaining them is what truly drives long-term growth for your agency. Clients stay loyal when they see consistent results and feel valued. Here’s how to build a solid foundation for lasting partnerships with your ecommerce clients.

Set Goals

Clear, measurable goals are important to maintaining a successful client relationship. From the outset, collaborate with clients to define objectives like increasing monthly revenue, reducing cart abandonment, or improving ad campaign ROI. 

Be specific—turn vague goals like “grow sales” into actionable targets such as “increase online sales by 20% within six months.” Revisit these goals regularly to ensure they remain aligned with the client’s evolving needs. Clients value agencies that can provide direction and demonstrate progress toward meaningful outcomes.

Utilize a Checklist

Consistency is key to delivering exceptional results, and a well-structured checklist ensures no step is overlooked. It also ensures every critical area is addressed. For example, make sure you’re tracking key ecommerce metrics like average order value (AOV), conversion rates, and customer acquisition cost (CAC). Include tasks such as optimizing product pages with keyword-rich descriptions, auditing site speed, and verifying mobile responsiveness. 

Communicate Regularly

Regular communication is the backbone of a strong client relationship. Schedule weekly, bi-weekly, or monthly check-ins depending on the client’s preference—to discuss performance and adjust strategies. 

Use project management tools like ClickUp or Asana to keep communication seamless and organized within your team. For external communication, use marketing report software like AgencyAnalytics. 

Clients value transparency and ongoing updates, which reassure them that their account is a priority. Strong communication also gives clients an opportunity to voice concerns early, strengthening the relationship.

Benchmark Results Against Competitors

Clients want to know how their performance stacks up against their competition. With AgencyAnalytics’ new Insights feature, you can compare your client’s ecommerce metrics—like conversion rates and cost per acquisition—against data from other ecommerce businesses in the same industry.

This insight gives clients a clearer understanding of where they excel and where they need improvement. For example, if your client’s conversion rate is below the industry average, you can develop targeted strategies to close the gap. Providing these comparisons shows that your agency is proactive and focused on delivering a competitive edge.

Report on Results To Prove ROI

Proving your agency’s value consistently is critical for retention. AgencyAnalytics simplifies reporting by consolidating all key ecommerce metrics into visually engaging dashboards, such as total revenue, click-through rates, and average order value. 

Use these reports to highlight successes, identify areas for improvement, and tie your efforts directly to the client’s ROI. With clear, data-driven insights, clients will see the tangible impact of your work and feel confident in your ability to help them grow.

Use a live dashboard to communicate results to your ecommerce clients. Create Smart Reports and Dashboards with AgencyAnalytics in 11 seconds or less! 

Key Takeaways & Summary

Growing and retaining ecommerce clients requires a thoughtful approach that blends strategy, communication, and measurable results. As mentioned earlier, client acquisition is a top challenge for 34.3% of marketing agencies, but with the right tactics, it doesn’t have to feel like a never-ending uphill battle.

Imagine a day when instead of scrambling for new clients, your agency is fielding referrals and expanding existing relationships because clients see you as an invaluable partner. 

Here are three key takeaways to help make that a reality:

Focus on these strategies, and your agency will attract and retain ecommerce clients while building stronger, longer-lasting partnerships. You’ll go beyond focusing on landing the next client and become the go-to agency that ecommerce brands trust to grow their business.

No one enjoys spending long hours creating client reports. AgencyAnalytics helps marketers build ecommerce reports that clients actually look forward to receiving.