7 Key Benefits of Digital Marketing Outsourcing: A Complete Guide

Instead of getting overwhelmed by the increased marketing workload and being unable to handle everything in-house, digital marketing outsourcing lends a hand to you! 

When you outsource your digital marketing endeavors, you’ll tap into the world of digital agencies, which are more than ready to take your marketing to the next level.

What do you secure with digital marketing outsourcing, then?

Save up to 70% on labor costs by outsourcing to countries like the Philippines and India. 96% of executives believe service providers boost data and analytics capabilities. 65% of companies say outsourcing lets them concentrate on their primary business activities. Approximately 24% of small companies outsource to increase levels of efficiency. 60% of businesses report that outsourcing allows them to scale operations up or down quickly, meeting fluctuating demand without internal staffing challenges. 37% of small businesses outsource at least one core function, such as IT or accounting, to reduce costs and improve efficiency.

---

What’s Inside?

What Is Outsourcing in Digital Marketing? Why You Should Outsource Your Digital Marketing 7 Key Digital Marketing Outsourcing Advantages What Is a Good Example of Digital Marketing Outsourcing? How to Find the Perfect Digital Marketing Outsourcing Partner How Much Does Outsource Digital Marketing Cost?

What Is Outsourcing in Digital Marketing?

Digital marketing outsourcing means hiring external experts or agencies to handle various marketing tasks, such as SEO, content creation, social media management, and PPC campaigns. Instead of managing these processes in-house, you leverage the skills and tools of specialists.

It’s a widely adopted practice, with nearly 94% of businesses, as Semrush’s recent research shows, digital marketing outsourcing some or all of their marketing activities. 

Source: Semrush

So, we can say that businesses know very well that digital marketing outsourcing allows them to access specialized knowledge, save time, and focus on core business operations without the overhead of maintaining a full in-house team.

Why You Should Outsource Your Digital Marketing

The world of digital marketing is constantly changing. New trends, tools, and strategies pop up almost daily. 

By bringing in professionals, you can stay on top of the latest strategies without draining your resources. Plus, it will make sure that your campaigns are both current and effective. In the next section, we’ll dive deeper into the 7 key benefits of outsourcing digital marketing.

Cost-effectiveness,  Access to expertise,  Focus on core business functions,  Time-saving,  Access to advanced tools,  Scalability and flexibility,  Enhanced creativity and innovation.

7 Key Digital Marketing Outsourcing Advantages

1. Cost-Effectiveness

Hiring an in-house team comes with a lot of hidden expenses like salaries, benefits, training, and all the tools they need. You can avoid these costs entirely by outsourcing. Instead of paying for full-time staff, you’ll only pay for the specific services you need when you need them. For example, businesses outsourcing to countries like the Philippines and India can even save up to 70% on labor costs. 

This means you can put those savings back into other areas of your business, like growth and innovation, without sacrificing quality. It’s truly a smart way to keep your budget lean while getting the expertise you need.

2. Access to Expertise and Specialized Skills

Digital marketing covers a wide range of areas, from SEO and content marketing to PPC and social media management. It’s unrealistic for small to medium businesses to have in-house experts for all of these specialties. 

In fact,  96% of executives agree that outsourcing enhances their capabilities in key areas like data and analytics. You should consider outsourcing if you want access to top talent without the hassle of recruiting and training. Then, you can be confident that your marketing efforts are being handled by people who truly understand the landscape.

3. Focus on Core Business Functions

One of the biggest advantages of outsourcing is that it frees you and your team to focus on what really drives your business forward—your core functions. Around  65% of companies say outsourcing helps them zero in on their primary activities. 

Instead of getting tied up with marketing tasks or other time-consuming work, your team can concentrate on strategy, growth, and innovation.

4. Time-Saving

Running digital marketing campaigns takes constant effort—from crafting content to analyzing performance. It can easily turn into a full-time commitment. Luckily, when you outsource these tasks through successful digital marketing agencies or freelancers, you free up valuable time for your team to focus on more pressing responsibilities. 

And you know what? 

Nearly 24% of small businesses outsource specifically to boost efficiency. With marketing experts at the helm, you can expect timely execution and the freedom to focus on other pressing tasks. The time saved can be reinvested into business strategy, product development, or even just improving work-life balance for your team.

This way, you’re maximizing both efficiency and potential.

5. Access to Advanced Tools and Technologies

Staying competitive in digital marketing requires access to cutting-edge tools and technologies, but these don’t come cheap. 

When you hire a digital marketing agency, you gain access to these advanced technologies without having to shoulder the cost. 

Whether it’s for social media management, data analytics, or content automation, outsourcing lets you tap into these tools for a fraction of what it would cost to own them. 

6. Scalability and Flexibility

One of the major perks of outsourcing is how it lets you scale up or down effortlessly. Whether you’re launching a new product or facing a slow period, outsourcing allows you to adjust your marketing efforts based on your current needs. 

A full 60% of businesses report that digital marketing outsourcing helps them scale smoothly without the stress of hiring or reducing an in-house team, which corresponds to having the agility to respond quickly to market demands.

7. Enhanced Creativity and Innovation

Working with an agency brings fresh perspectives and innovative ideas. 

When you work with outsourced teams, including people with diverse experiences across industries, you can ensure that you’ll always get creative and fresh ideas.

Around 37% of small businesses outsource to tap into these specialized skill sets, leading to innovative strategies that help your brand stand out in a crowded marketplace. Meanwhile, your internal team can stay focused on their core strengths.

What Is a Good Example of Digital Marketing Outsourcing?

A great real-world example of digital marketing outsourcing is Slack. Early on, Slack outsourced the design of its platform to the Canadian design agency MetaLab. This move helped the company launch with a polished, user-friendly interface that quickly caught on with users. 

Within just two weeks of launching its beta, Slack had already gained 15,000 users. 

Outsourcing the design allowed Slack to focus on developing its core product while benefiting from MetaLab’s expertise. The results speak for themselves—Slack’s success skyrocketed, and by 2017, the company reached a $5 billion valuation​.

Another strong example of successful digital marketing outsourcing is WhatsApp. When founders Jan Koum and Brian Acton were starting out, they didn’t have much in terms of resources. 

Instead of trying to build everything in-house, they decided to outsource development to Russian app developers. This decision helped them minimize costs while still tapping into highly skilled talent. 

Fast forward, and WhatsApp is now one of the most popular messaging apps in the world, with over 2 billion active users. The outsourcing approach not only allowed them to scale quickly but also helped WhatsApp become the third most downloaded app on Google Play.

How to Find the Perfect Digital Marketing Outsourcing Partner

Finding the right digital marketing outsourcing partner starts by identifying exactly what your marketing needs are. Whether it’s SEO, content creation, social media management, or a full digital strategy, knowing your goals will help narrow your search. 

Once you’re ready, a platform like Digital Agency Network (DAN) Marketplace simplifies the process of finding the perfect agency.

Here’s how DAN Marketplace helps streamline your search:

Easily find and connect with top agencies based on your specific needs. Partner with experts who have proven track records in your industry. Browse a curated list of agencies with detailed profiles. Compare portfolios to assess the quality and style of past projects. Get matched with agencies that align perfectly with your project goals. Enjoy a transparent, straightforward process from search to collaboration. Build long-term partnerships instead of focusing on one-off projects.

And we guess now you are curious about how easy it is to use DAN Marketplace. 

This easy!

How Much Does Outsource Digital Marketing Cost?

The cost of outsourcing digital marketing can vary depending on the services you need and the expertise of the agency. 

Here’s a general breakdown:

SEO Outsourcing Pricing: £250 to £3,000+ per month in the UK, and €500 to €4,000+ per month in Europe. PPC Pricing: Small-scale campaigns range from £500 to £2,500, while larger campaigns in the UK exceed £7,500. Content Marketing Pricing: Blog posts cost $100 to $500 per 1,000 words in the US and £75 to £400 in the UK. Video content prices start at $1,000 and increase depending on complexity and quality. Social Media Content: Each post costs between $50 and $150. In the UK, social media marketing agencies charge £40 to £120 per post.

---

Now you’re ready.

You’ve learned about the 7 key benefits of outsourcing digital marketing, like cutting costs, getting access to specialized skills, and freeing up your time for other important tasks. 

It also touched on how outsourcing makes it easy for businesses to scale up or down, leverage the latest tools, and focus on what they do best.

Why don’t you explore your options and make your marketing efforts work smarter, not harder like Slack and WhatsApp did?