80+ Up-to-Date AI Statistics for 2025 (No Stale Sources)

It’s on track to drive change at a scale we haven’t seen since the industrial revolution. But in a space moving this fast, most stats you find are already out of date. So we did the digging for you....

MikeTyes

Jun 24, 2025 - 18:16

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80+ Up-to-Date AI Statistics for 2025 (No Stale Sources)

AI is all anyone can talk about right now–and for good reason.

It’s on track to drive change at a scale we haven’t seen since the industrial revolution.

But in a space moving this fast, most stats you find are already out of date. So we did the digging for you.

Here are 80+ current, credible, and 2025-centered AI statistics—no stale sources, no fuzzy citations.

The State of AI in Content Marketing

We surveyed 879 marketers to understand how generative AI is changing content marketing: the workflows, the costs, the results…and the risks.

Download and read the full PDF report here (no email required): The State of AI in Content Marketing.

AI market size and growth statistics

AI isn’t just growing, it’s exploding. The numbers behind this boom tell the story of an industry moving faster than almost anything we’ve seen before.

The global AI market is worth $758B in 2025 (Precedence Research, June 2025)Global gen AI spend is set to total $644B in 2025, up 76.4% on 2024 (Gartner, March 2025)Global AI revenue stands at $30B in 2025–predicted to rise to $85B in 2029 (S&P Global, June 2025)U.S. private AI funding ($109.1 billion) grew to 12x that of China and 24x the UK in 2024 (Stanford HAI Index, April 2025)In the UK, the AI sector is growing 30 times faster than the rest of the economy (UK government, June 2025)AI companies represented around 20% of all VC funding in the EU in 2024 (Tech Crunch, February 2025)

The global AI market is worth $760B, transforming virtually every industry with faster data analysis, automation, and better operational efficiency. Global AI spend is reaching heady-heights, driven by AI-integrated hardware like servers, smartphones, and PCs. In fact, AI-enabled devices account for 80% of all spending.

S&P tracks and forecasts revenue from hundreds of generative AI software vendors across different categories (text, image, code, video generators, etc.) to calculate total market size and growth projections. This forecasted revenue increase is based on the addition of new AI companies to their tracking list, and not necessarily from existing companies doing better.

YearGenerative AI Market Revenue (S&P Global)

2024	$15.87B
2025	$29.74B
2026	$44.78B
2027	$58.98B
2028	$72.10B
2029	$84.76B

How will AI grow over the next 10 years?

AI is being rapidly adopted across all major industries (finance, healthcare, manufacturing, retail), supporting everything from industrial manufacturing to household chores.

The global AI market is expected to hit $3.68 trillion by 2034 (Precedence Research, June 2025)The AI market is forecast to expand at a CAGR of 19.2% from 2025 to 2034 (Precedence Research, June 2025)AI could drive industrial revolution-level growth rates over the next decade (PWC, April 2025)Europe could see near-universal AI adoption by 2030 (AWS, February 2025)The global AI chip market is expected to exceed $400B by 2030 (RFID Journal, June 2025) Chart

According to PWC, AI has the potential to boost global GDP by 15+ percentage points by 2035, as the global economy is reshaped–matching the growth increment we saw with 19th century industrialization.

Global AI usage and adoption statistics

We are using AI more than we realize, without even knowing it. From the minute we check our emails in the morning to the music we stream, and the routes we navigate, AI is embedded in our daily routines.

In fact, we’re using AI more than when we first began using mobile phones (even more than we currently eat vegetables).

Don’t believe me? Read on…

How many people use AI, worldwide, in 2025?

More people are using AI than you might think…

66% of people intentionally use AI on a regular basis (University of Melbourne and KPMG, April 2025)AI adoption outpaces early mobile phone uptake–seeing 27% relative growth from 2023 - 2024, vs 18% growth when mobile phones first appeared between 2007 - 2008 (AWS, February 2025)80% of people in emerging economies intentionally use AI tools on a regular basis, compared to 58% in advanced economies. (University of Melbourne and KPMG, April 2025)

KPMG found that 2 in 3 people use AI tools for personal, work, or study purposes, based on a survey of 48,000 people across 47 countries,

This is one of the most wide-ranging studies into AI adoption and attitudes.

To put that into context, only 31% of UK adults consume the recommended five portions of fruit and veg every day. That means we are twice as likely to engage with AI, than we are to eat a balanced diet

Who is using AI most?

The data shows some clear patterns about which demographics are taking advantage of AI…and which aren’t.

Millennials are the most active generation of AI users. 62% self-report high levels of AI expertise. Based on a global survey on AI based on 1,491 participants across 101 countries, millennials use AI most (McKinsey, March 2025)71% of young adults report moderate to high levels of AI knowledge, compared to 33% of older adults. Based on a global survey of 48,340 people across 47 countries, 2 out of 3 young adults are confident using AI (Melbourne Business School, April 2025)58% of employees intentionally use AI at work (Melbourne Business School, April 2025)9 out of 10 of students use AI, up from 53% from 2024 (The Higher Education Policy Institute (HEPI) and Kortext, February 2025)

What are people using AI for?

From classrooms to operating rooms, AI is already behind real-world solutions, making processes faster, decisions smarter, and systems more efficient.

50% of teachers now use AI for lesson planning and research—making it one of the most common classroom AI applications in 2025 (May, AllAboutAI)42–45% of U.S. households own at least one AI-powered smart home device (e.g., voice assistants, smart thermostats), integrating AI into daily routines like lighting, climate control, and security. (Axios, February 2025)84% of people use AI tools to explore and understand new concepts and ideas—whether researching hobbies, upskilling, or planning projects. (Techresearchs, March 2025)20% of keyhole surgeries performed in NHS hospitals in the UK are carried out using robot-assisted (AI-powered) technology—this is expected to rise sharply in the coming years. (The Times, June 2025)

Business and industry applications of AI

AI means big business. Approximately 40% of all the money raised by U.S. startups last year came from AI funds.¹

Artificial intelligence is not just a novelty, it’s an economic powerhouse in the making, throttling startup revenues and breathing new life into incumbents ¹ ².

Read on for some of the latest AI business statistics.

How many companies use AI in 2025?

Every company is deploying AI in some way, shape, or form.

100% of industries are embracing AI–including atypical ones like mining and agriculture. According to data from 24 countries, across ~1B job postings, and 80 industry sectors–every industry is using AI (PWC Global AI Jobs Barometer, June 2025)Telecommunications is the industry with the greatest AI adoption, scoring 34/100, followed by Pharmaceuticals (30), and Banking & Finance (29). Based on the HG AI Maturity Index of 1,000 organisations–analyzing cloud and data center product adoption, usage, and spend–telecommunications is the most AI mature industry (HG Insights, February 2025)Global corporate investment in AI reached $252B–growing thirteenfold since 2014 (Stanford HAI Index, April 2025)92% of companies plan to increase their AI investments in the next 3 years (McKinsey, January 2025)AI companies reach SaaS-level revenues a year faster (Tech Crunch, February 2025)Only 19% of C-suite execs say revenues have increased more than 5% (McKinsey, January 2025)Only 25% of companies are seeing ROI from AI, based on a global survey of more than 1,800 execs (BCG AI Radar Boston Consulting Group, January 2025)74% of companies face critical barriers to scaling their AI solutions (World Economic Forum, January 2025) Chart

AI startups are growing faster than SaaS ever did. Stripe found that the top 100 AI companies (by revenue) were able to reach $5 million annual revenue in 24 months in 2024, compared to the top 100 SaaS companies taking 37 months in 2018 to reach the same milestone.

AI doesn’t just change how we work, it changes work itself. Some jobs will disappear, some will be created, but most will be transformed beyond recognition.

What will we earn, what should we learn, and how can we stay employed?

Here’s what you should know.

25 % of jobs worldwide are expected to by transformed by generative‑AI (Global Issues, May 2025)The UK AI sector is employing 64,000 people across more than 3,700 companies (UK government, June 2025)Wages are rising 2x faster in the most AI-exposed industries (PWC Global AI Jobs Barometer, June 2025)SMEs can expect productivity gains between 23% - 133% from AI (St Andrews Business School, April 2025)Those who upskill in AI enjoy a 56% wage premium, vs those who don’t (PWC Global AI Jobs Barometer, June 2025)AI is nearly 3x more likely to automate women’s roles than men’s, with a 9.6 % vs 3.5 % high‑exposure gap (Global Issues, May 2025)

AI tech, LLM, and chatbot statistics

ChatGPT disrupted multiple industries when it hit the scene. Now the entire chatbot and language model space is racing to keep up.

The global chatbot market size was estimated at $7.76B in 2024 (Grand View Research, January 2025)It’s expected to witness a CAGR of 23.3% from 2025 to 2030 (Grand View Research, January 2025)The use of generative AI increased from 33% in 2023 to 71% in 2024 (McKinsey, January 2025)Google expects to spend $75 billion this year on AI (The Verge, February 2025)ChatGPT owns a 78.93% share of the market (Statcounter, May 2025)Microsoft is the biggest player in the generative AI space, taking 39% of the market (IOT Analytics, March 2025)OpenAI achieved 400 million weekly active users in February (CNBC, February 2025)The remaining AI apps have only 66 million MAU, collectively, by comparison (Ed Zitron using data from Sensor Tower, February 2025)And yet, only a third of U.S. adults say they’ve ever used a chatbot (Pew Research Center, April 2025)ChatbotMarket Share (%)

ChatGPT	79.83
Perplexity	11.81
Microsoft Copilot	5.17
Google Gemini	1.94
Deepseek	0.8
Claude	0.44

Did you know?

OpenAI has reached 400 million WAU–up 33% in less than 3 months. That is ~5% of the world’s entire population!

AI marketing, traffic, and AI search statistics

The way we create content has changed. So has the way people find it.

AI is behind both shifts, and the impact is being felt by teams and website owners everywhere.

AI traffic

While AI currently drives minimal referral traffic, it is starting to shape user journeys and increase brand visibility.

AI makes up 0.1% of web referral traffic (Ahrefs, March 2025)63% of websites receive AI traffic (Ahrefs, February 2025)Google still dominates over AI traffic by a factor of 345x (Ahrefs, March 2025)98% of AI traffic is sent by three–ChatGPT, Perplexity, and Gemini (Ahrefs, March 2025)ChatGPT accounts for 50% of AI traffic referrals (Ahrefs, February 2025)Websites using AI content saw median year-over-year organic traffic growth of 29.08%, compared to 24.21% for non-AI content sites (Ahrefs, May 2025)Human content was 4% more likely to be negatively affected by a Google algorithm update than AI content (Ahrefs, May 2025) Ahrefs AI traffic research. Bar chart showing Traffic by Channel, with Search at 43.8%, Direct at 42.3%, Social at 13.1%, Paid at 0.5%, Email at 0.2%, and LLM at 0.1%

Ahrefs AI traffic research. Bar chart showing Traffic by Channel, with Search at 43.8%, Direct at 42.3%, Social at 13.1%, Paid at 0.5%, Email at 0.2%, and LLM at 0.1%

AI content

Most new content online now has some form of AI fingerprint on it.

74% of new web content is created with generative AI (Ahrefs, May 2025)Only 26% of new web content is entirely human-created (Ahrefs, May 2025)87% of marketers use AI to help create content (Ahrefs, May 2025)
People using AI publish 42% more content per month than those not using AI (Ahrefs, May 2025)97% of companies have a review process for AI content (Ahrefs, May 2025)80% of marketers manually review AI content for accuracy (Ahrefs, May 2025)
Only 4% of respondents publish primarily “pure” AI content (Ahrefs, May 2025)Human-written content costs 4.7× more than AI-generated content (Ahrefs, May 2025)51% of companies plan to increase their spend on AI content (Ahrefs, May 2025)38% of marketers are saving money on writers by using AI (Ahrefs, May 2025)Companies spend an average of $188 per month on AI tools (Ahrefs, May 2025)84% of companies do not disclose the use of AI in their content (Ahrefs, May 2025)87% of companies use AI primarily to create blog post content (Ahrefs, May 2025)ChatGPT is the most common model for content creation, used by 44% of respondents (Ahrefs, May 2025)Most people use foundational LLMs rather than LLM wrappers for content tasks (77% vs 23%) (Ahrefs, May 2025)The top three use cases for AI are brainstorming (76%), outlining (73%), and improving content (67%) (Ahrefs, May 2025)

AI search

Google’s AI search features are upending SEO, and transforming search engines into conversational interfaces.

AI Overviews have reduced clicks by 34.5% (Ahrefs, April 2025)According to Google, AI Overviews (AIOs) had over 1.5 billion users a month in Q1 2025. That would be 18.3% of all the people on the planet or 26.6% of all internet users. (Ahrefs, May 2025)26% of brands have zero mentions in AI Overviews. (Ahrefs, May 2025)AI Overviews show up for 16% of all search results in the US (Ahrefs, May 2025)The top 50 domains appearing in AI Overviews account for 28.9% of all citations (Ahrefs, May 2025)54.61% of all Google searches are showing AI Overviews. (Ahrefs, May 2025)71.67% of AI Overview search results aren’t monetized, displaying no CPC data (Ahrefs, May 2025)Brand web mentions show the strongest correlation (0.664) with AI Overview brand visibility. (Ahrefs, May 2025)AI Overviews have grown by 116% since the March Core Update (Ahrefs, May 2025)Brands in the top 25% for web mentions earn over 10× more AI Overview mentions than the next quartile (Ahrefs, June 2025)Brand anchors correlate with AI Overview visibility at 0.527 (Spearman) (Ahrefs, June 2025) ahrefs.comBrand search volume correlates with AI Overview visibility at 0.392 (Spearman) (Ahrefs, June 2025)Search factorCorrelation with AI Overview mentions

Branded web mentions	0.664
Branded anchors	0.527
Branded search volume	0.392
DR (Domain Rating)	0.326
Number of referring domains	0.295
Branded traffic	0.274
Number of backlinks	0.218
Ad traffic	0.216
Ad cost	0.215
URL rating	0.18
Number of site pages	0.17

AI risks and challenges statistics

AI isn’t just a business challenge. There are real issues that society needs to work through as this technology becomes the norm.

>70 % of generative‑AI platforms remain vulnerable to jailbreak attacks (Palo Alto Networks, June 2025)AI could consume more power than Bitcoin by the end of 2025 (The Verge, May 2025)There is a 33% hallucination rate in OpenAI’s o3 model, and 48% in o4-mini—more than double previous models (New York Times, May 2025)AI systems amplify human bias by 15–25%. Users became 2–3x more biased after interacting with AI. (UCL research via Study Finds, January 2025)A BBC study found that 51% of AI-generated news summaries contained significant issues, including 19% with incorrect information (The Verge, February 2025)A study revealed that AI hiring tools struggle with accurately transcribing diverse accents, with error rates reaching up to 22% for some non-native speakers (University of Melbourne research via The Guardian, May 2025)