Ad Age Best Places to Work 2024—why you should enter

Ad Age Best Places to Work 2024 is open for registration. The annual list recognizes 50 companies in advertising and marketing that lead the pack in culture, benefits and employee development.

The deadline to register is Aug. 11. An employer questionnaire and employee survey will be sent after that. Winners will be notified in November, and the list will publish in late January 2024.

Below are answers to the most frequently asked questions. Additional details can be found at AdAge.com/BPTW.

What is the Ad Age Best Places to Work program?

Ad Age Best Places to Work is an annual awards program honoring 50 companies that stand out for their workplace practices, programs and benefits.
 
The winners will reflect the highest overall scores based on an analysis of questionnaires submitted by employers and survey responses from employees.
 
The Ad Age Best Places to Work 2024 ranking will be produced by Best Companies Group, a research firm specializing in identifying and recognizing great places to work.
 
Best Companies Group will conduct the surveys, analyze the data and determine the winners.

What kinds of companies are eligible?

The Ad Age Best Places to Work 2024 competition is open to agencies, ad tech firms, data and research firms, brand or corporate marketing departments or groups and marketers’ in-house agencies.
 
See more about eligibility criteria here.

Can companies based outside the U.S. and Canada enter?

A company must have headquarters in North America (U.S. and Canada); or have a North America (U.S. and Canada) headquarters or main office if its world headquarters is outside of North America.

How does the process work?

Best Companies Group conducts a simple yet thorough company assessment, consisting of an employee survey and employer questionnaire, designed to gather detailed information about a workplace.
 
The employee survey includes a set of statements that employees respond to (from “strongly disagree” to “strongly agree”) along with some open-ended and demographic questions. This makes up 75% of the overall score. The questionnaire will be sent to participating companies’ employees in September. 
 
The employer questionnaire covers a company’s policies, practices, benefits and demographics. This makes up 25% of the overall score. The employer questionnaire will be sent to participating companies in August.

Winners will be notified in November.

How much does it cost to enter?

Registration for Ad Age Best Places to Work 2024 is $499.

Do companies get detailed reports on employee feedback?

Companies that participate in the Ad Age Best Places to Work 2024 competition are able to purchase Best Companies Group’s Insights Report package.

The Insights Report package includes detailed and downloadable data, charts and graphs from the employee questionnaire as well as employee and employer benchmarking reports from the Ad Age Best Places to Work program. The benchmarking reports allow a company to compare itself to its peers.

When is the deadline?

The deadline to register for Best Places to Work is Friday, Aug. 11. More details on the timeline can be found at AdAge.com/BPTW.

When will the Best Places to Work 2024 winners be announced?

Ad Age will publish the list of winning companies in late January 2024.

Where can I learn more?

You can find out more about Ad Age Best Places to Work 2024 here.