Apple is cutting Vision Pro jobs as smart glasses move up the priority list
Apple is cutting more than 200 jobs across its Vision Pro, Siri, and AI teams, with around 100 positions affected in the Vision Pro organization alone.
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Apple cuts more than 200 jobs across Vision Pro, Siri, and AI teams
Zeke Jones / Digital Trends
Apple is cutting more than 200 jobs across teams working on the Vision Pro, Siri, and AI software as it reshapes some of its biggest hardware and software projects.
The Vision Pro side is taking a particularly noticeable hit. Bloomberg reports that roughly 100 jobs are being cut from the organization behind the headset, including staff working on gaming and immersive video. Apple’s wider restructuring also reaches its software business. Jobs are disappearing from Siri and the Intelligent Systems Experience team, which is involved in the company’s growing AI efforts.
Vision Pro is feeling the cuts hardest
The layoffs add to a growing list of signs that Apple is scaling back some of its original plans for the Vision Pro. AppleInsider previously reported that at least 60 employees tied to Apple’s VR efforts had lost their jobs. Bloomberg’s latest report puts the number of affected Vision Pro positions closer to 100.
Zeke Jones / Digital Trends
Neither gaming nor Apple’s expensive immersive content appears to have given Vision Pro the boost the company hoped for. Bloomberg says individual 3D video episodes can cost several million dollars to make, despite the headset reaching a relatively small audience. Apple is now cutting back on how much of that content it produces itself.
The headset itself is not being abandoned. Employees have reportedly been told that Vision Pro and visionOS will continue, while another Vision Pro model could still arrive as early as late 2028.
Apple has other priorities now
Smart glasses have increasingly become one of those priorities. Apple’s first pair, internally known as N50, could be unveiled at WWDC 2027 before launching later that year. The project has reportedly taken longer partly because Apple is still figuring out how to handle the privacy concerns that come with putting cameras on a pair of glasses.
Rachit Agarwal / Digital Trends
Siri is going through its own shake-up as Apple prepares a new AI-powered version of the assistant. The overhaul is also changing how the company organizes the people working on it.
The Vision Pro is not dead, but losing around 100 jobs while Apple puts more attention on smart glasses is another sign that the headset is no longer where the company is placing its biggest bets.
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