Big Brother is watching you: will viewers be watching it?

How attractive a prospect is Big Brother's return for viewers young and old – and the advertisers seeking to reach them? Campaign spoke to a number of senior media buyers.

Koichiko Koichiko
Sep 13, 2023 - 21:04
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Big Brother is watching you: will viewers be watching it?

How attractive a prospect is Big Brother's return for viewers young and old – and the advertisers seeking to reach them? Campaign spoke to a number of senior media buyers.

by Ben Bold

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