Campaign In-House Agency Awards open for entries in debut year

Entries are open for the Campaign In-House Agency Awards, a new awards scheme that will celebrate the best talent and work from brands’ in-house teams. 

Applicants from the UK and across Europe, the Middle East and Africa are invited to take part in the awards, based on campaigns or achievements from between January 2024 and April 2025. 

The categories include eight covering work, such as Marketing Effectiveness, Social and Creator Creative Excellence, and Breakthrough Innovation. Three awards, meanwhile, will focus on leadership and team achievements: In-house Agency Leader; Best New In-house Agency or Team (which has launched in the last two years); and In-house Agency of the Year.

Matt Watson, chief creative officer, EU, at Sips & Bites, PepsiCo’s in-house creative agency, will chair the judging panel.

Campaign is inviting creative and business leaders from brands, agencies and other media companies to join the judging panel.

The early bird deadline for award entries is 5 June, followed by the standard deadline of 31 July.

Winners will be announced at an awards ceremony in London on the evening of 12 November, following the Campaign In-Housing Summit, which takes place during the day and is returning after a record event in 2024. 

Gideon Spanier, UK editor-in-chief of Campaign, said: “We are excited to launch the Campaign In-House Agency Awards because this is a fast-growing area of the advertising industry. We set up these awards because we have seen how brands have been investing in their in-house capabilities as marketing has become more central to how companies do business.

“The Campaign In-House Agency Awards will recognise the in-house teams which have been creating the best campaigns and strategies and working collaboratively with external partners to drive business results for their brand.”

To nominate a judge for the Campaign In-House Agency Awards 2025, please click here.