Can TV crack the code that drives sales activation?

Channel 4 and Philips are the latest pairing trying to encourage TV audiences to open their wallets in the middle of their favourite show. Does this mean combining product placement and QR codes is a viable new way to...

Troov Troov
Nov 8, 2023 - 21:03
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Can TV crack the code that drives sales activation?

Channel 4 and Philips are the latest pairing trying to encourage TV audiences to open their wallets in the middle of their favourite show. Does this mean combining product placement and QR codes is a viable new way to sell?

by Daniel Farey-Jones

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