Cannes Today—Agency Grand Prix scorecard, Tor Myhren’s marketing advice and Stagwell’s beach win

Welcome to the final edition of our Cannes Today newsletter. For real-time updates, follow our live blog. See all our coverage here and click here for a recap of Day 4. Thank you for reading and safe travels to all of you making...

Jun 24, 2023 - 21:01

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Cannes Today—Agency Grand Prix scorecard, Tor Myhren’s marketing advice and Stagwell’s beach win

A basketball game at Stagwell Sport Beach.

Credit: Stagwell

Welcome to the final edition of our Cannes Today newsletter. For real-time updates, follow our live blog. See all our coverage here and click here for a recap of Day 4. Thank you for reading and safe travels to all of you making your way home from the festival.

For the win

For agencies and their holding companies, it’s hard to stand out at Cannes. But Stagwell—the owner of agencies such as Anomaly, 72andSunny, Doner and Gale—found a winning formula this week with its Sport Beach. The activation featured 23 sports and drew a range of big-name athletes who acted as referees and participated in programming, including retired NBA player Carmelo Anthony and former tennis star Maria Sharapova. Stagwell also lured sponsors such as Wilson Sporting Goods and Gatorade to provide sports equipment, drinks and more.

When he wasn’t collecting trophies, Apple’s Tor Myhren was sharing marketing tips and tricks. Myhren, who leads Apple’s advertising and marketing, shared advice during a Thursday presentation to a packed house. The former Grey Worldwide creative leader gave a shout-out to agencies, calling their outsider status a “secret weapon” for brands. That was surely welcome praise for agency people, who endured plenty of talk this week about non-humans—as in AI. Nudd sums up all of Myhren’s tips here.

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E.J. Schultz is the News Editor for Ad Age, overseeing breaking news and daily coverage. He also contributes reporting on the beverage, automotive and sports marketing industries. He is a former reporter for McClatchy newspapers, including the Fresno Bee, where he covered business and state government and politics.