Clarks Originals Is Heading to Metaverse Concert With Afrobeats Talent

Clarks return to the Metaverse Universe in partnership with Empire Music is the following great news of 2023. This year, Clarks Originals aims to organize a metaverse concert in collaboration with ‘Afrobeats artists – all from a virtual perspective.

These historical ties to music culture include a collaboration with Fireboy DML, an afrobeat artist, June Freedom, an American singer songwriter, and Nigerian singer Nissi.

Moreover, this ‘Beyond Worlds’ show will give viewers a chance to surpass real-world barriers and enter the metaverse space.

Clarks shoes, being the best footwear of all, step into the metaverse along with three talented artists. These artists will channel their talent and personalities in three distinct worlds. Don’t worry, as you’ll witness it live on Fireboy DML’s YouTube channel on 18 May at 6:30 pm BST.

Chief marketing and digital officer at Clarks said, “We are very excited to partner with one of the most electrifying Afrobeats artists, Fireboy DML, on this innovative, creative campaign and metaverse concert experience. We are always looking to push the boundaries in the social space and this virtual concert is a great example.”

This 30-minute virtual mainstream with African artists and an American singer will help you transcend the boundaries. Also, this would be an interactive concert where the audience will listen to trending pop songs. Moreover, you can enjoy new tracks by your favorite artists.

For the promotion of this campaign, Fireboy appears in Clarks wallabees from its Jacquard Collection. This look was complimented with Jacquard uppers, tonal fobs, and crepe soles.

Altogether, this is a hyperactive year for Clarks shoes. From its reinventing of Clarks Lugger to Clarks return to Metaverse, it’s a big bang year for Clarks Originals.