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Roe v. Wade—tracking brand and agency reaction
Several brands have spoken up in response to a leaked draft of a Supreme Court opinion...
Cannes TV measurement takeaways from top execs—banning...
Measurement was a hot topic of conversation on the Croisette this week amid mounting...
Why Pinterest is firmly against pimple popping videos
Pinterest tamps down on gross-out videos, which is a sign of how the platform approaches...
Cannes Lions’ first Deaf juror Storm Smith on how to make...
Additional interpreters would give Deaf and hard of hearing attendees the freedom...
Cross-platform audio listening is boosting ad potential
The rise of cross-platform listening stands out as the biggest opportunity for advertisers,...
Netflix is ‘talking to all’ potential ad partners, Ted...
The Netflix co-CEO took to the main stage as rumors surrounding Google, FreeWheel...
Brands finally investing in female athletes, but more can...
Women’s sports sponsorships are growing, but marketers would be wise to accelerate...
Horizon tests Comscore measurement as local TV currency...
Media agency Horizon announced will test Comscore’s local TV measurement for the...
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VIDEO: How Citicore Energy REIT Corporation is spurring...
With a unique offering that will accelerate the country's renewable energy goals...
How FOMO in the metaverse can backfire for brands
Brands should try to engage with their current audience in the metaverse instead...
