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Metaverse at Cannes—marketers show off virtual worlds on...
From recreations of the French Riviera to beach-themed parties on virtual yachts,...
Cannes is back! (Or is it?)
Ad Age Amp leaders weigh in on Cannes 2022's focus on sustainability; DE&I;...
How a viral cleaning brand is using TikTok to reach Gen...
Scrub Daddy's 'self-aware' content has helped it rack up 1.8 million followers on...
How AI can fix bias in data—IBM, WPP and Delta are creating...
IBM offers bias mitigation tools free; WPP seeks cases to convince brands and sees...
Why post-cookies performance marketing is a sure thing
Performance marketing makes it possible for advertisers to drive consumers through...
Dentsu unites creative shops in sweeping reorganization
Holding company consolidates DentsuMB, 360i and Isobar into Dentsu Creative.
TikTok tells brands at Cannes how it aims to win millions...
TikTok execs talk brand safety, shopping, the creator economy, and how they caused...
Cannes Lions 2022—live updates from advertising’s biggest...
The advertising world convenes again at the Cannes Lions International Festival...
Brands and Pride Month—four ways to make rainbow-washing...
LGBTQ+ consumers can tell the difference between empty gestures and genuine brand...
Cannes in the metaverse—why McCann is building a virtual...
The space will house the agency's top campaigns.
