Crosta & Mollica Dive Into Channel 4 Food Sponsorship

Crosta & Mollica make an absolute statement for its first-ever sponsorship of Channel 4 Food and Cooking Inspirations. Launching on 8th July 2023, UK-based Italian food brand Crosta & Mollica are now proud sponsors of Channel 4 Food and...

BigThink BigThink
Jul 11, 2023 - 21:03
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Crosta & Mollica Dive Into Channel 4 Food Sponsorship
Crosta & MollicaImage Source: Channel 4

Crosta & Mollica make an absolute statement for its first-ever sponsorship of Channel 4 Food and Cooking Inspirations.

Launching on 8th July 2023, UK-based Italian food brand Crosta & Mollica are now proud sponsors of Channel 4 Food and Cooking Inspirations. The former runs across Channel 4’s streaming and linear platform, whereas the latter is featured on W and includes MasterChef Australia.

After cracking this first sponsorship, Crosta & Mollica will showcase authentic Italian foods.

Created by Milan-based creative agency Auge, the campaign integrates a happening Italian setting. In a scene, friends and family gather and enjoy Crosta & Mollica-picked Italian foods. Furthermore, these complimentary dishes include pizza, aperitivo snacks, and gelato.

Crosta & MollicaCrosta Mollicas first ever partnership with Channel 4 Food Image Source Channel 4

Rupinder Downie, lead of Channel 4’s Sponsorship and Commercial Partnerships, recalls the collaboration as a fantastic way of grabbing their target audience. In an interview, Downie said, “The rarely available Channel 4 Food strand and W’s Cooking Inspirations deliver a fascinating selection of flavoursome content. Therefore, it perfectly complements Crosta & Mollica’s delicious range of authentic Italian food. That’s why we are honoured to welcome Crosta & Mollica as our new sponsors.”

Additionally, the Head of Marketing at Crosta & Mollica, Dean Lavender, expressed their sentiments regarding this new venture. While talking to the press, Lavender said, “The new partnership with Channel 4 Food is like starting an exciting chapter. This first-ever Crosta & Mollica TV sponsorship will pave new ways. Therefore, this strategic approach will let Channel 4’s platform connect with over 18M foodies across the UK. Hence, showcasing our passion for bringing people together with delicious Italian food wrapped in the highly distinctive Crosta & Mollica striped packaging.”

Channel 4’s award-winning commercial arm, 4Sales, supported the Crosta & Mollica sponsorship of Channel 4 Food and Cooking Inspirations.