Cvent Acquires Two Trade Show Tech Companies

Jifflenow and iCapture are now part of meetings technology giant Cvent.

Koichiko Koichiko
Jan 13, 2024 - 21:03
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Cvent Acquires Two Trade Show Tech Companies

Meetings and technology company Cvent announced Friday it has acquired two trade show technology companies: Group meeting scheduling tool Jifflenow and lead-capture solution iCapture. Financial terms of the deals were not disclosed.

With the acquisition of Jifflenow’s technology, Cvent offers "new capabilities" for organizations to plan and book group meetings during an event or trade show, and "enable previously offline conversations to be tracked and actioned after the event ends," the company said in a statement. 

Through Cvent's acquisition of iCapture, customers can "boost lead volume" during and after trade shows through a "standardized system" that meets organizations' "unique lead capture needs," the company said. 

The acquisition announcements come as "in-person events have returned as a critical channel for driving growth," the company said.

The news also follows an expanded partnership and integration with Cvent announced last year, Jifflenow founder and CEO Hari Shetty said in a statement.