Dave's Hot Chicken's first national TV ads feature dark comedy
The fast-growing chicken sliders and tenders chain features freak demises in campaign from Party Land.
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"I feel like it's really hard to watch that campaign and not remember the brand afterwards," said Oganesyan, who added that he is also "ready" for the campaign, featuring freak deaths, to be a little risque. "I used to do comedy and even if there's a joke that might be a little controversial, you have to commit to it and that's what we did here."
The launch of the TV campaign coincides with a social media promotion in honor of Drake, who owns a significant stake in Dave’s Hot Chicken. For his 36th birthday, the star is giving away a free Dave’s Hot Chicken slider or tender, on him. The giveaway is available at all Dave’s Hot Chicken locations nationwide on Oct. 24. To participate, people must visit their nearest Dave’s Hot Chicken and show proof that they follow @daveshotchicken on Instagram or TikTok.
Heath said that the brand had considered having Drake appear in the ads. "We definitely went there in our first round of ideas." However, it opted for the linked social media promotion instead.
