Drew Brees, PointsBet fake a lightning strike in search of brand attention
The stunt involving the former NFL star receives mixed reactions.
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“If the objective was to bring attention and awareness to their lightning bets promotion, mission accomplished,” said Dale Song, a chief partnerships officer, consulting, at Omnicom’s Optimum Sports division.
But the online reaction was less merciful, with several users comparing the stunt to schemes from the TV comedy “Nathan for You.”
