EastEnders at 40 and what it teaches brands about sonic strategy

As EastEnders celebrates its milestone anniversary, its unmistakable sonic identity offers a masterclass in how brands can use music and sound to drive recognition, emotion, and loyalty.

EastEnders at 40 and what it teaches brands about sonic strategy

As EastEnders celebrates its milestone anniversary, its unmistakable sonic identity offers a masterclass in how brands can use music and sound to drive recognition, emotion, and loyalty.

by Aifric Lennon

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