EastEnders at 40 and what it teaches brands about sonic strategy
As EastEnders celebrates its milestone anniversary, its unmistakable sonic identity offers a masterclass in how brands can use music and sound to drive recognition, emotion, and loyalty.
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As EastEnders celebrates its milestone anniversary, its unmistakable sonic identity offers a masterclass in how brands can use music and sound to drive recognition, emotion, and loyalty.
by Aifric Lennon
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