Eurocamp owner expands by clinching €1bn French deal

Eurocamp owner European Camping Group (ECG) claims to have become Europe’s leading provider of outdoor accommodation with a €1 billion takeover of the French Vacanceselect Group.

The deal sees the company more than triple its campsite portfolio to 500 destinations across France, Italy, Spain, Croatia and The Netherlands.

The move by will add five-star resorts available to Eurocamp customers looking for holidays in France and the rest of Europe.

The acquisition allows the company to further capitalise on increasing customer demand for higher-end holiday experiences by providing more resorts with premium mobile homes, water parks, activities and entertainment.

The expanded group is targeting turnover of €700 million this year following recent approval by French competition authorities.

Eurocamp said it achieved record-breaking trading results during January following the first full year of trading after the Covid pandemic.

ECG’s travel brands of Eurocamp for northern Europe, Homair and Roan will be complemented by Canvas Holidays and Vacanceselect.

At the same time the group’s owned campsite portfolio now extends to 100 high-end parks with the Tohapi brand joining the existing Marvilla Parks.

ECG president Alain Calme said: “With the integration of Vacanceselect I am delighted that European Camping Group is now the leading provider of outdoor accommodation across Europe.

“By uniting the talented and passionate professionals from across both these businesses we will be able to ensure our wide range of parks and accommodation set in a variety of locations from beachside to mountainside, continue to enchant, entertain and delight families from across all of Europe.

“But above all, this allows us to share best practices to improve the quality, accessibility and sustainability of our offer.”

Eurocamp managing director Darren Marsh added: “This deal provides Eurocamp customers with a truly unrivalled choice of holiday parks across the most popular travel hotspots in Europe.

“We can’t wait to introduce this new holiday park portfolio to our guests in the coming months.”