Final call for entries—2023 Healthcare Marketing Impact Awards

Marketing has become a vital tool for health care organizations as they work to rebuild trust, combat misinformation and address systemic inequities in the communities they serve. That’s why Ad Age has teamed up with sibling publication Modern Healthcare for the 2023 Healthcare Marketing Impact Awards to uncover and celebrate the most impactful and creative campaigns in health care today.

The final deadline to enter the awards is next week. You have until 8 p.m. ET (5 p.m. PT) on Tuesday, Sept. 5 to tell us your story, upload your best work and finalize your submissions.

The complete list of categories for the Healthcare Marketing Impact Awards is below. The submission forms and full awards descriptions are available on the awards site.

Branded Entertainment/Content Campaign of the Year
The creative use of storytelling on platforms, such as long-form films, branded content, podcasts and native advertising on publishing sites.

Creative Data Campaign of the Year
Work that shows data can be a valuable driver of insight, creativity and impact.

Digital Campaign of the Year
Demonstrating strategic use of digital media, whether that’s via app or SEO campaigns, websites or activations in gaming, Web3/metaverse or mobile.

Film/TV/Video of the Year
Broadcast or digital TV/video ads or campaigns that communicate an impactful message with a fresh point of view and sharp strategy.

Integrated Campaign of the Year
Exceptional campaigns that carry through various media (i.e., TV, print, social, etc.) to form a cohesive whole.

Print/Out-of-Home Work of the Year
Impactful ideas in print and out-of-home advertising, including billboards.

Purpose-Led Campaign of Year
Campaigns and initiatives that have a positive impact on society and move communities to action.

Social Media Campaign of the Year
Innovative strategic thinking, strong brand voice and thoughtful attention to and engagement with communities on their respective platforms.

Tiny But Mighty
Showcasing how, through creative ingenuity, “small” formats, budgets or media buys can lead to big impact.

Agency of the Year Award
One advertising or marketing agency chosen from submissions that demonstrates excellence in health care marketing.

Submissions cost $450 per campaign entered. Winners will be notified in October and announced on ModernHealthcare.com and AdAge.com in November.

Enter the 2023 Healthcare Marketing Impact Awards