Football marketing news—see Progressive's newest NFL ‘Replay’ ad

Tracking ads, brand moves and more.

Football marketing news—see Progressive's newest NFL ‘Replay’ ad

NFL logo on grass.

The NFL regular season kicks off Sept. 7, 2023. 

Football season is here—and with it comes major marketing opportunities for brands to reach mass audiences, especially now that scripted television has been sacked by the writers' strike.

Here we track all things related to pigskin marketing—across the NFL and college football—including ad hits and misses, TV ratings, big endorsement deals, social media plays and more.

Keep score with our blog here.