G Adventures climbers raise £30k for Abta LifeLine and Planeterra

Members of the UK travel industry have raised more than £30,000 for charity by climbing Mount Toubkal, the highest point in North Africa.

The trek, organised by G Adventures and named G Trek for Good, saw the group climb the 4,167 metre summit and exceed their £20,000 target.

The funds which will be split equally between Abta LifeLine and the Planeterra Foundation.

More: Abta LifeLine to launch £2 per employee appeal

Managing director Brian Young said: “There is huge power in bringing people together to raise money and take on, what was for some, the toughest challenge of their life.

“We smashed our original fundraising goal of £20,000 and have just passed the £30,000 mark which is down to the commitment of our climbers and the incredible generosity of everyone who donated.

“It really is a tribute to this amazing industry we work in.”

Trudie Clements, director of Abta LifeLine said: “The funds raised through G Trek for Good will go towards supporting the most vulnerable in our travel community who are struggling with the cost-of-living crisis among other things and have nowhere else to turn.

“It will throw them a lifeline in their time of need and make a real difference to their lives.

“Taking on a challenge of this nature takes time and commitment and I cannot thank those who stepped up to the challenge or donated enough.”

The G Trek for Good page is still open and will take donations until October 25.