HF Holiday revamps brochure under new boss

HF Holidays, claimed to be the UK’s only co-operative tour operator, has expanded its range in a revised second edition 2025-26 brochure under the helm of new boss Chris Simmonds.

The company has prioritised the importance of its membership offering, B Corp certified status and 111-year heritage as 2025 marks the UN’s International Year of Co-operatives.

UK special interest holidays have been introduced alongside an extended programme and 2026 dates for European and worldwide trips.

Former JG Travel Group and Saga Holidays chief Simmonds, who joined HF as chief executive in October, said: “Being new to HF Holidays, I have been immensely impressed by the rich history and the vision of HF Holidays’ founder, TA Leonard OBE, to create shared holiday experiences that inspire fun, friendship and an active enjoyment of the great outdoors. 

“The enduring success of HF Holidays lies in its simple yet powerful formula: being owned by and for its members and this is what we wanted to bring to the fore in this refreshed brochure.”

He added: “The aim of this new brochure is really to inspire our guests to discover the great outdoors and plan their next big walking adventure in 2025. 

“We want members and guests to feel like part of the HF Holidays movement as they leaf through the brochure and join us in our love of the great outdoors, community and connection to others.

“We are also happy to include our new endorsement from Which? as recommended provider for escorted tours. With top ratings on customer service and escorted tours, we are proud to top the charts this year and hope this gives guests further confidence to choose a holiday with us.”

Each brochure goes out with a ‘Stay Longer For Less’ voucher of £50 off any seven-night stay in HF Holidays’ UK country houses from March to August.