How AI Is Set To Impact Marketers [Infographic]

A look at how marketers are being impacted by the rise of generative AI.

Hollif Hollif
Feb 18, 2025 - 21:08
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How AI Is Set To Impact Marketers [Infographic]

How do you feel about the AI shift, and its potential impact on your job and/or career?

LinkedIn has been exploring the impact of generative AI in marketing specifically, and how marketers view the rising influence of AI tools in their day-to-day work.

Indeed, as part of its recently released “2024 B2B Marketing Benchmark Report”, LinkedIn shared a range of insights into adoption of AI in marketing, and broader expectations around related changes.

And the data shows that while AI is clearly having an impact, it may not be as pronounced, nor profound, as you expect. At least not yet.

Check out this overview of key AI findings from the report, while you can learn more about what each of these shifts mean in this post from LinkedIn’s Chief Economist Karin Kimbrough.

LinkedIn AI in marketing overview