How Apple, Microsoft and 3 other tech giants can make money with AI geared to consumers
Apple plans to monetize AI, not by charging a specific fee, but rather by adding new features to usher in an upgrade cycle for the iPhone.

Eugene Mymrin | Moment | Getty Images
Apple revealed its highly anticipated artificial intelligence strategy this past week — causing investors to rejoice and push shares to all-time highs. It's a far cry from the stock's rough start to 2024.