​​​​How Channel 4 and ITV’s latest results reflect a wider shift in TV ad spend

It is the broadcasters that embrace digital’s potential, and emphasise their ability to capture audiences’ attention and improve brand reputation, that can ensure that advertisers aren’t too quick to change the channel.

AbJimroe AbJimroe
Aug 1, 2023 - 21:04
0 14
​​​​How Channel 4 and ITV’s latest results reflect a wider shift in TV ad spend

It is the broadcasters that embrace digital’s potential, and emphasise their ability to capture audiences’ attention and improve brand reputation, that can ensure that advertisers aren’t too quick to change the channel.

by Alex Hole

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