How Digital Asset Management Can Result in Better Marketing

Online and digital content is now everywhere and a huge part of all types of businesses. Managing and keeping track of your digital assets is now more important than ever. Especially as digital assets are expected to generate a revenue of US$46,320.0m by 2025. So let’s take a closer look at what a DAM system is and all the different ways it can impact your business. 

Table of Contents

What is digital asset management? How to implement an effective DAM system The benefits of using a DAM system Challenges in implementing a DAM system

What is Digital Asset Management (DAM)? 

This is where you go through the process of organizing and managing your digital assets. This includes images, videos, documents, audio files, presentations, graphics, and other media. A DAM system can provide a centralized database that allows you to efficiently store and categorize digital content. This can be particularly beneficial for larger organizations with multiple departments or teams who work remotely. 

Some typical key features of a DAM system include: 

Storage and organization: Keeping your assets organized reduces the chances of content being misplaced, lost or even forgotten about.
Search and retrieval: You can search for digital assets using specific keywords, file types or tags. This enables you to find what you need efficiently and without wasting any time.
Access control: You can manage who can view, edit or share certain assets. This allows for collaboration but also ensures the protection of your digital assets too.
Version control: You can save different versions of your assets. This allows you to keep track of the progress of content and even revert back to a different version if necessary.
Integration: Most DAM systems will also work alongside other software tools. This provides a more seamless experience, as well as saves you the time and effort of transferring files.

How to Implement an Effective DAM System

If you want to receive the full benefits of a DAM then you need to approach its implementation the right way. This process can help you to make the most out of your system and succeed as a business. Here are some steps that can help to ensure a smooth rollout. 

Identify your needs: Consider your goals and expectations as well as the assets you need the most. Don’t forget to make sure a system is suited to your industry as well as other important factors like security.
Tag and organize assets: It’s time to decide how you want to organize your assets. The more organized you are. The easier it will be to retrieve content.
Train your team: Provide adequate training for everyone to ensure everyone can use the system to its full ability.
Regularly update and audit your assets: Take some time regularly to remove outdated or unused files and update existing assets. This will help to maintain the accuracy of your content library.

The Benefits of Using a DAM System 

Using a DAM system can come with a number of different benefits and opportunities for your business. These can help to enhance a marketing strategy. One of the main benefits is that it helps you to be consistent in your marketing strategy. A DAM system can ensure that all members have access to guidelines, logos and images which can help to reduce the risk of outdated or inconsistent branding. This can be really important in marketing. According to Lucidpress companies that maintain consistent branding across all platforms experience 23% higher revenue. Some other benefits from using a DAM system include:

Improved collaboration: Even working remotely, everyone has real-time access to the most up-to-date assets. This encourages more seamless communication and feedback and allows teams to work together.
Time efficiency: The time you save from having instant access to your assets and being able to reuse content can be used on more productive tasks.
Cost savings: Storing your assets in one centralized system means you don’t need to duplicate files and storage solutions. This can help to reduce additional IT costs.
Faster turnaround: The quicker a marketing team can access content, the faster they are able to create campaigns and respond to the demands in the market. This speed can end up being vital, especially as trends can move and be over very quickly.
Consistency: This includes social media, email campaigns and even print advertising. Consistency can be really important for brand awareness and helps your customers feel as though they can trust and rely on you.
Streamlined asset distribution: Files can be easily distributed across different teams, clients and partners. Which eliminates the risk of assets getting lost through email threads or cloud files.

Challenges of Using a DAM System

This article has proven just how beneficial implementing a DAM system can be. However, it can also come with its challenges. It’s really important to be aware of these to ensure a DAM system is right for your business and team. It’s important to address these challenges head-on to ensure a smooth implementation. Some of the more common challenges of using the system include: 

Cost: A high-quality DAM system can be expensive to purchase and set up initially. This may result in budgets having to be reworked or sacrifices being made elsewhere.
Resistance to change: It might be difficult to get your employees or team on board with a new system. This could make the process of setting up your DAM system slow and more complex.
Integration with existing systems: A DAM system may not integrate with other tools and software that are already being used within the company. This can make the implementing process more complex. 

A DAM system comes with a number of different benefits. The main one is that allows you to work more efficiently. Choosing the right system and learning how to use it properly allows you to reap all the benefits. However, it’s also important to be aware of the challenges that come with implementation too. This can help to ensure a more efficient process when it comes to marketing your business and managing your digital assets.