How NerdWallet tackles changing consumer behaviors in new campaign
Why this year is different when it comes to personal financial goals.
ShanonG
NerdWallet is looking at new marketing channels as a way of reaching younger consumers who have different financial needs than previous generations after watching their parents suffer through the 2008 recession.
“We saw a lot more, particularly millennials, interested in investing in the stock market,” says Gillease. “They’ve been saving money and having good financial discipline and saw a lot of the stock market volatility was maybe a good time to start.”
In the coming months, NerdWallet will continue to invest in brand advertising, custom content activations, podcasts and its YouTube channel. It’s also focusing on changing behaviors, like the reemergence of travel following COVID-19 vaccines, as a consumer need that can be adapted into the brand’s creative marketing.
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