How to Persuade Your Boss to Send You to Ahrefs Evolve in San Diego

Due to popular demand, Ahrefs Evolve is back. And this time, we’re in San Diego.

After hosting 500 marketers and 18 top speakers in the heart of tropical Singapore, we’re bringing our flagship marketing conference stateside this October. Hello, San Diego!

And there’s only one teeny-tiny little thing standing between you and two days of world-class talks and networking: your boss (and their Q4 budget ).

So here are five reasons your boss should send you to Ahrefs Evolve (with a handy email you can send them).

Don’t get me wrong—you’re already a great marketer. But in a world of ChatGPT and AI Overviews, digital PR and influencer partnerships, great marketing is becoming more and more multidisciplinary.

So we’ve built a world-class roster of multidisciplinary marketers for you to learn from. These are not your average SEO folks.

You’ll see talks from multi-million dollar agency founders, marketing leaders from enterprise brands like IBM and ClickUp, experienced growth consultants to brands like Front, Mercury, hims&hers and Reddit… and a few familiar faces from Ahrefs.

And you can attend sessions like…

See speakers and agenda.

Networking is half the value of in-person events. You can meet your industry peers, your customers (and future customers), and maybe even a few of your marketing heroes.

At Ahrefs Evolve, you can hang out with 600+ like-minded marketing pros. We’ve organised dedicated spaces to meet and connect, with networking opportunities scheduled throughout the day. You can enoy a catered lunch, and there’s the evening afterparty with music, drinks, and good company.

Meeting people in real life is a career cheat code. I’m pretty introverted, but at last year’s Evolve, I managed to…

So who knows what serendipitous connections you’ll make?

(And for all-access ticket holders… there’s also the private yacht networking. It’s an exclusive sunset cruise where you can meet the speakers, hang out with Ahrefs crew, and socialize with founders and executives from world-class brands.)

If you’re an Ahrefs customer (thank you!), you’ll learn tons of tips, tricks and workflow improvements from attending Evolve. You’ll have opportunities to:

Here’s a small snapshot of the limited edition swag we gave out during last year’s Evolve:

Aside from the very interesting topics, what makes this conference even cooler are the ton of awesome freebies

Kudos for making all of these happen for #AhrefsEvolve @ahrefs team pic.twitter.com/DGzk5FSTN8

— Krista Melgarejo (@kimelgarejo) October 24, 2024

Content Goblin and SEO alligator party stickers are definitely going on my laptop. @ahrefs #ahrefsevolve pic.twitter.com/QBsBuY5Yix

— Patrick Stox (@patrickstox) October 24, 2024

This is one of the best swag bags I’ve received at any conference!
Either @ahrefs actually cares or the other conference swag bags aren’t up to par w Ahrefs!#AhrefsEvolve pic.twitter.com/Yc9e6wZPHn

— Moses Sanchez (@SanchezMoses) October 25, 2024

Hey, “having fun” isn’t your traditional business expense, but it really matters.

Conferences are an opportunity to break from routine, meet other folks facing the same professional challenges, and come back to work with a head full of new ideas. That’s good for you, and good for your company.

Check out the recap video from last year’s Evolve conference to get excited:

You can save money with our early bird tickets until July 31st, and get up to 15% off tickets if you bring a few colleagues along for the ride.

There’s a lot included in the ticket price too:

And remember: if you can improve your company’s marketing and SEO performance after attending Ahrefs Evolve (and we think you will), you’ll very easily see a positive return on the investment.

If you’re nervous about pitching your boss on attending Evolve, remember: the worst that can happen is a polite “not this time”, and you’ll find yourself in the same position you are now.

So here goes: copy this email template, tweak it to your liking, and send it to your boss over email or Slack… and I’ll see you in San Diego 😉

Email template

Request to Attend Ahrefs Evolve 2025 – San Diego, CA

Hi [Manager’s Name],

I’d like to request approval to attend Ahrefs Evolve 2025, happening October 14–15 in San Diego, with a pre-conference
VIP experience on October 13.

This is Ahrefs’ flagship event and its first US edition. It’s designed for marketing professionals, agency leaders, and
decision-makers looking to sharpen their edge in marketing, SEO, content strategy, AI, and data-driven performance.

I believe attending will bring immediate value to our team—especially for [mention specific project or initiative].

Why it’s worth attending:

1. Strategic insights, not fluff. The agenda includes practical sessions from top CMOs, SEO leaders, and performance marketers. Topics include:
- How AI is changing search and marketing
- Content strategies that drive revenue, not just rankings
- Technical SEO, CRO, and performance analytics
- Emerging tools and frameworks we can implement right away

2. Valuable connections. Evolve brings together 600+ attendees from leading brands and agencies. The networking opportunities could
lead to idea exchanges, partnerships, and new perspectives that benefit our work.

3. Real impact back at work. I’ll document key learnings and share takeaways with the team through internal notes, recaps, or a short workshop. The goal is to ensure this investment translates into smarter strategies and improved outcomes.

Let me know if we can set aside a few minutes to discuss. I’m confident this will be a worthwhile opportunity to elevate
our work.

Thanks,
[Your Name]