How To Rock The Modern Day Indie Sleaze: Messy Makeup, Clean Ingredients

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August 21, 2022 — 12:09 PM

When society exits one distinct trend cycle, we often shift to a starkly opposing aesthetic. Think of it like a pendulum swinging from one side to the other, then back again. This pattern helps the “new” trend feel, well, new again. 

Trends typically cycle in 20-year periods. While one aesthetic may resurface from a couple decades prior, the end result will inevitably be slightly different given the natural shift of modern culture, industry innovations, and other compounding trends. 

But because trend cycles have exponentially sped up over the years (along with the rest of our day-to-days), a trend that went out of style in the mid-2010s is already creeping its way back into the zeitgeist. Enter (or shall I say, re-enter), indie sleaze. Below, we’ll go over how we got here, what this not-so-new aesthetic looks like, and how to nail the corresponding makeup look.

About a year ago, we entered the “clean girl” era, thanks to (what else?) TikTok. This look consists of slicked-back buns, gold hoop earrings, minimal makeup, and a perfectly consistent (read: almost impossible) lifestyle of working out, eating 100% clean organic foods, and going to sleep at 8 p.m. If you want to learn how to master the makeup portion (and why we’re not totally into this trend), we’ve covered that before. 

Luckily, we are entering a new era that flips the "no-makeup" look on its head. We sat down with Donni Davy, head makeup artist of A24’s iconic TV series, Euphoria. Davy is a master of all things makeup aesthetics—she is the brains behind the explosive glitter-covered, gem-obsessed look quite literally referred to as, “Euphoria makeup” by many Gen-Z's to this day. If anyone knows how to nail an aesthetic, it’s Davy. Here, her expert POV on the resurgence of indie sleaze.

Davy is no stranger to indie sleaze, as she lived through this trend in her late teens and early 20s, more or less keeping a similar aesthetic ever since. “It’s essentially casual, but like, obscenely confident,” Davy says about the look. 

The image of indie sleaze you have now is likely a reflection of the last time this trend was popularized in the late 2000s and early 2010s. Think of it like ‘80s party culture meets alternative hipster era. To be specific: The clothing choices are purposely random and lacking cohesion, everyone’s hair is messy (but in a cool, I don’t care sort of way), the dance music is loud, everyone parties (a lot), and nobody at the function would be cool if they were posing for a photo—club candids only. 

A few staples of the previous indie sleaze era, according to a TikTok trend predictor Mandy Lee, include: amateur style flash photography, provocative advertisements, outdated technology, Tumblr quotes, and tons of music mashups. 

With the rebirth of this trend, we hope to leave behind some of the more problematic aspects of indie sleaze (no trend era is perfect, after all). The romanticization of eating too little (think negative body talk during the height of the 2012 Tumblr era), glamorization of excessive drug use, and lack of social and cultural awareness can and should all be left in the past. 

However, the new-and-improved version of indie sleaze on the rise may be exactly what we need post-clean girl aesthetic. It’s a refreshing blast of carefree energy with tons of room for self-expression and less pressure to perform on social media platforms. “I would go as far as to say it’s actually embarrassing if you look too ‘put together,’” Davy notes. 

Now that we’ve covered indie sleaze 101, let’s move on to the best part: the makeup. Here, how to get the perfectly-disheveled look and some of the best products to get you there. 

Rather than stressing over a perfectly blended, full-coverage base, “embrace your natural skin,” Davy says. Keep it natural and glowy: “If you look sweaty, that’s fine,” Davy reiterates. This trend is all about ditching the word, “imperfection,” when referring to skin. 

Let go of the idea that your blush needs to be placed in the perfect spot and your T-zone must appear poreless. "It has kind of a dirty edge to it that has to look effortless," Davy explains, like you're "living your best life partying in a warehouse wearing an American Apparel leotard." We can practically hear the electro-pop soundtrack.

So embrace your skin as-is: Wear whatever base makeup you want, but know that there's no need to try and achieve an airbrushed canvas to nail this aesthetic (or any look, for that matter). Find our go-to light coverage base product linked below, if you're unsure where to start.

If you hate filling in your brows, you’ll be happy about this: Indie sleaze makeup calls for airy, natural-looking brows. “No powder-filled brows or concealer defining the lower edge of your brows,” Davy emphasizes. 

This means less time and effort on the brows, which is a major win for those who panic over a perfect arch or frozen laminated look. Stick with thin, light strokes of brow pencil or pen instead.

“In terms of eyeliner styles, colors, and lip shades, I think you can still do whatever you love,” Davy says. If you live for colorful, Euphoria-esque eye looks, keep it up. If a solid black wing is your ride-or-die, don’t force yourself to let it go. Instead, just remember that nothing has to be perfect and, according to indie sleaze basics, maybe it shouldn’t be. 

“It’s just about keeping it more lived-in and easy,” Davy explains. So feel free to apply your glitter outside the lines, smudge your eyeliner on purpose, and dab on lip color without a mirror. 

We're embracing individuality with this look, so feel free to add your own unique flair. As Davy puts it, "Reverting back to old trends is never interesting unless we merge it with other elements and create more of a mash-up." This could be a pop of color on the inner eye corner, bleached brows (or a false bleach look), faux freckles, or any other personal staple. There are no rigid do's and don'ts in indie sleaze, so have fun with it.

Overall, the goal is to come as you are and do your makeup for your own enjoyment, rather than pleasing someone else or capturing an Instagram-worthy photo. 

And even if your makeup look is little messy, you can still use clean products (in terms of ingredients, of course). Here, some products that will help you rock the look, including some token picks from Davy’s vegan and cruelty-free makeup line, Half Magic. 

Shop the look

Half Magic

Half Magic Chromaddiction Shimmer

$24

Ilia

ILIA Clean Line Gel Liner

$26

Jones Road

Jones Road What The Foundation

$44

Half Magic

Half Magic Light Trap

$20

Victoria Beckham Beauty

Victoria Beckham Beauty Lid Lustre

$36