HubSpot's 2025 State of Blogging Report [Data from 500+ Marketers]

Full disclosure, I think my team and I are a little embarrassed. Believe it or not, blogging is kind of our main thing here at The HubSpot BLOG — so the fact that it‘s taken over a decade for...

Jan 27, 2025 - 21:03

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HubSpot's 2025 State of Blogging Report [Data from 500+ Marketers]

Full disclosure, I think my team and I are a little embarrassed. Believe it or not, blogging is kind of our main thing here at The HubSpot BLOG — so the fact that it‘s taken over a decade for us to put together our first-ever report on the state of blogging isn’t the best look.

But hey! As that Chinese proverb says, “The best time to plant a tree is 20 years ago. The second best time is right now.” That's why we surveyed over 500 marketers across various industries and company scales to get a pulse on the current state and future fate of blogging.

We covered all of the big bases, including:

Do companies still publish blog content? Why do companies blog? What kind of content are companies publishing? Where does blog traffic come from? How is AI transforming the practice? How are blogs adjusting in the era of E-E-A-T? Where is blogging headed? So much more!

Check it out! Yeah!

Do companies still publish blog content?

Short answer? Yeah, they do — for good reason.

Our survey indicates that 65% of marketers are employed by companies that maintain blogs, and they generally post pretty diligently. Our research found that:

22% of businesses that maintain blogs publish content on a daily basis. 37% publish two to three times per week. 30% publish weekly. 7% publish bi-weekly. 5% publish monthly.

Most of those respondents also say blogging is still pretty crucial to their broader marketing strategies. Of our respondents whose companies publish blog content:

47% cite it as being very important. 46% cite it as being important. 5% cite it as being neutral. 2% cite it as being less important.

That‘s why blogging remains a pretty significant staple of many marketing orgs’ budgets. According to our research:

24% of marketers from blog-producing businesses say they dedicate less than 10% of their marketing budget to blogging. 31% say they allocate 11-20% to it. 25% say they allocate 21-30% to it. 18% say...

See where blogging stands in 2025.

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What’s a Blog (& Why I’d Consider Starting One)