HubSpot’s Marketing Hub pricing guide — AI-powered software for marketers
HubSpot’s Marketing Hub is a comprehensive marketing automation platform that helps businesses generate leads, automate campaigns, measure marketing performance, and more — all powered by HubSpot’s AI. With 82% of marketers reporting that HubSpot increased their lead generation, the...

HubSpot’s Marketing Hub is a comprehensive marketing automation platform that helps businesses generate leads, automate campaigns, measure marketing performance, and more — all powered by HubSpot’s AI. With 82% of marketers reporting that HubSpot increased their lead generation, the platform has proven its effectiveness across businesses of all sizes. This guide provides current pricing information for all HubSpot Marketing Hub plans as of 2025. HubSpot Marketing Hub offers four pricing tiers designed to scale with your business needs: Plan Monthly Cost Users Included Marketing Contacts Email Sends Onboarding Fee Free Marketing Tools $0 Up to 2 users None 2,000/month (with branding) None Marketing Hub Starter $9/seat (annual) or $15/seat (monthly) Per seat pricing 1,000 included 5x contact tier limit per calendar month None Marketing Hub Professional $800/seat (annual) or $890/seat (monthly) Includes 3 core seats; $45/additional seat (annual) and $50/additional seat (monthly) 2,000 included 10x contact tier limit per calendar month $3,000 Marketing Hub Enterprise $3,600/mo Includes 5 core seats included ($75/additional seat) 10,000 included 20x contact tier limit per calendar month $7,000 Price: $0/month Users: Up to 2 users Email Sends: 2,000 email sends per calendar month HubSpot‘s free marketing tools provide basic CRM, email marketing, forms, and live chat functionality without cost. These tools include HubSpot branding but offer essential marketing capabilities for businesses testing marketing automation software before investing in paid plans. The free tier integrates with HubSpot’s Sales Hub, Service Hub, Content Hub, and Operations Hub free tools, creating a complete business platform at no cost. Best for: Startups and small businesses evaluating marketing automation platforms who need basic lead generation tools without upfront investment. Price: $9/month per seat (billed annually) or $15/month (billed monthly) Marketing Contacts: 1,000 included Email Sends: 5x marketing contact tier email send limit per calendar month. Connect and authenticate an email sending domain. Marketing Hub Starter removes HubSpot branding from emails, forms, and live chat while adding simple automation capabilities that free tools lack. Unlike the free version, Starter includes email and in-app chat support plus Messaging Insights for tracking customer interactions. For businesses comparing basic marketing automation options, Starter provides professional branding and support that free tools cannot match. Best for: Small businesses and startups seeking professional marketing materials, customer support, and basic automation without the complexity and cost of advanced marketing automation platforms. Price: $800/month (includes 3 seats) Additional Seats: $45/month per additional seat Marketing Contacts: 2,000 included Email Sends: 10x marketing contact tier email send limit per calendar month Setup Fee: $3,000 one-time Professional Onboarding fee required Marketing Hub Professional provides comprehensive omni-channel marketing automation, social media management, and advanced reporting that Starter lacks. While Starter offers simple automation, Professional includes complex workflow builders, lead scoring, dynamic personalization, and custom reporting capabilities. The $3,000 setup fee ensures proper implementation of advanced features. 76% of marketing leaders said that HubSpot increased their conversion rate, and customers experience a 134% average increase in traffic. For businesses comparing marketing automation platforms like Marketo, Pardot, or Mailchimp, Professional offers integrated CRM, social media management, and advanced analytics in one platform rather than requiring multiple tools. Best for: Marketing teams running multi-channel campaigns who need advanced automation, social media management, and detailed reporting but don't require enterprise-level attribution modeling or advanced team governance features. Price: $3,600/month (includes 5 seats) Additional Seats: $75/month per additional seat Marketing Contacts: 10,000 included Email Sends: 20x marketing contact tier email send limit per calendar month Setup Fee: $7,000 one-time Enterprise Onboarding fee required Marketing Hub Enterprise provides advanced attribution modeling, customer journey analytics, and enterprise-level team management that Professional cannot match. While Professional offers custom reporting, Enterprise includes multi-touch revenue attribution across all marketing channels. For large organizations comparing enterprise marketing platforms like Adobe Experience Cloud, Salesforce Marketing Cloud, or Oracle Eloqua, Enterprise offers integrated CRM, advanced attribution, and customer journey mapping without requiring separate data integration tools. Best for: Large marketing organizations and enterprises needing advanced attribution modeling, sophisticated customer journey analytics, and enterprise-level team management with proven ROI across marketing, sales, and service functions. Price: $9/month per seat for your first year ($15/mo per seat thereafter), with upfront payment and annual commitment. Save 40% off the base price for Starter. The Starter Customer Platform combines Marketing Hub Starter with Sales Hub Starter, Service Hub Starter, Content Hub Starter, and Operations Hub Starter at no additional cost. This integrated approach provides complete business automation compared to purchasing individual marketing automation tools, CRM software, customer service platforms, content management systems, and data integration tools separately. For businesses comparing all-in-one platforms like Zoho, Pipedrive, or Freshworks, HubSpot’s Starter Bundle offers deeper integration between marketing, sales, and service functions without data silos or separate login requirements. All paid plans include a specific number of marketing contacts. When you exceed your limit, additional contacts are available at tiered pricing. Marketing contacts are individuals you can market to through HubSpot tools. Each plan includes different email send allowances: Professional and Enterprise plans require mandatory onboarding: These fees ensure proper setup and training for advanced features. Based on HubSpot's customer data: Feature Free Tools Starter Professional Enterprise Email Marketing Basic (with HubSpot branding) 2,000 sends/month (no branding) 10x contact tier sends/month 20x contact tier sends/month Forms Limited features No HubSpot branding + additional features Advanced features Advanced features Marketing Automation None Simple automation Omni-channel automation Journey automation (Beta) Social Media None None Full social media management AI social inbox insights (Beta) Reporting Basic Basic Custom reporting + analytics Advanced attribution + journey analytics Lead Scoring None None Lead Scoring App Advanced lead scoring Teams/Collaboration None None Teams functionality Advanced team organization Campaign Limit N/A N/A 5,000 campaigns 10,000 campaigns Support Community Email + in-app chat Email + phone + chat Priority support Personalization None None Dynamic personalization Advanced personalization HubSpot Marketing Hub integrates with over 1,800 applications including Amplitude, Jira, Adobe Express, Aircall, LinkedIn, and Microsoft Teams. Most integrations are included in your plan, though some third-party tools may have separate costs. Marketing SMS is available as an add-on for Professional and Enterprise plans, with separate pricing based on usage. HubSpot offers several support options: For current pricing or custom enterprise quotes, contact HubSpot sales at (888) 482-7768 or visit HubSpot’s pricing calculator for personalized estimates based on your marketing contact volume. HubSpot Marketing Hub‘s 2025 pricing structure accommodates businesses from startup to enterprise level. The platform’s proven results — with customers reporting significant improvements in lead generation, conversion rates, and website traffic — justify the investment for businesses serious about marketing growth. Whether you start with the free tools to test the platform or jump to Professional for comprehensive marketing automation, HubSpot Marketing Hub provides scalable solutions that grow with your business needs.HubSpot Marketing Hub Pricing Overview
Free Marketing Tools
Key Features
Email marketing with HubSpot branding (2,000 sends per month)
Forms with basic customization options
Email reply tracking
Social Login
One email automation
As retargeting
Live chat functionality with HubSpot branding
Basic reporting and analytics
Integration with other HubSpot free tools
Marketing Hub Starter Pricing
Key Features
Remove HubSpot branding from all marketing materials
Email and in-app chat support (unavailable in free tools)
Messaging Insights (Beta) for conversation tracking
Professional email templates and customization
Ad management
Cookie Management Tools
Ad retargeting
Simple marketing automation workflows
Trade-offs vs Free Tools
Advantage: Professional branding, customer support, simple automation
Cost: $108-180 annually per user vs $0 for free tools
Limitation: Still limited to 1,000 marketing contacts and basic automation compared to higher tiers
Marketing Hub Professional Pricing
Key Features
Teams functionality for marketing collaboration
Breeze social agent (Beta) for social media automation
Complete social media management and scheduling
Omni-channel marketing automation across email, social, and web
Marketing SMS capabilities (available as add-on)
Custom reporting dashboards and marketing analytics
Dynamic website and email personalization
Advanced Lead Scoring App with behavioral tracking
Campaign reporting for up to 5,000 campaigns
Breeze Customer Agent with 100 HubSpot Credits per conversation
Trade-offs vs Starter
Advantage: Advanced automation, social media management, custom reporting, team collaboration
Cost: $800/month + $3,000 setup vs $27/month for 3 Starter seats
Complexity: Requires onboarding and training vs simple Starter setup
Trade-offs vs Enterprise
Limitation: No attribution modeling, journey analytics, or advanced team management
Savings: $2,800/month less expensive than Enterprise
Campaign limit: 5,000 campaigns vs 10,000 in Enterprise
Marketing Hub Enterprise Pricing
Key Features
Multi-touch revenue attribution across all marketing channels up to 10,000 logged interactions per contact
AI social inbox insights (Beta) for social media intelligence
Customer journey analytics and mapping
Advanced team organization with role-based permissions
Lookalike Lists (Beta) for audience expansion
Advanced content and data access controls
Journey automation (Beta) for complex customer workflows
Enhanced Breeze social agent (Beta) with advanced AI capabilities
Campaign reporting for up to 10,000 campaigns
Enterprise-level security and compliance features
Trade-offs vs Professional
Advantage: Attribution modeling, journey analytics, advanced team management, 5x more marketing contacts
Cost: $2,800/month more expensive plus $4,000 higher setup fee
Complexity: Requires extensive onboarding and dedicated admin resources
Trade-offs vs Competitors
Advantage: Integrated CRM and attribution vs separate tools required by Adobe/Salesforce
Consideration: Higher per-contact costs than some enterprise platforms for very large databases
Starter Customer Platform — HubSpot's Starter Bundle Built for Startups & Small Businesses
Included Products
Marketing Hub Starter: Professional email marketing, forms, and simple automation
Sales Hub Starter: CRM, deal tracking, and sales automation
Service Hub Starter: Help desk, ticketing, and customer support tools
Content Hub Starter: Website builder, blog, and content management system
Operations Hub Starter: Data synchronization and workflow automation
Trade-offs
Advantage: Complete business platform for price of marketing tool alone
Limitation: Starter-level features across all hubs vs advanced capabilities in specialized tools
Key Pricing Considerations
Contact Limits and Overage Costs
Email Send Limits
Required Onboarding Fees
ROI and Business Impact
Feature Comparison by Plan
Making the Right Choice
Choose Free Tools if:
You're just starting with digital marketing
You need basic tools to test HubSpot's capabilities
You have minimal marketing contact requirements
Choose Marketing Hub Starter if:
You're a small team ready to invest in professional marketing tools
You need branded marketing materials
You want simple automation capabilities
You have under 1,000 marketing contacts
Choose Marketing Hub Professional if:
You're running multi-channel marketing campaigns
You need advanced automation and reporting
You require social media management tools
You want lead scoring and dynamic personalization
Your team needs collaboration features
Choose Marketing Hub Enterprise if:
You're a large organization with complex marketing needs
You require advanced attribution modeling
You need sophisticated customer journey analytics
You want enterprise-level security and governance
You manage large marketing contact databases (10,000+)
Integration and Additional Costs
Getting Started
Conclusion