HX appoints PR and communications vice-president

HX (Hurtigruten Expeditions) has appointed Chloe Couchman as executive vice-president of public relations and communications.

The line said Couchman’s appointment “underscores the company’s strategic focus on effective communication and reputation management”, as she will be “instrumental” in shaping its communication strategies and reinforcing its brand positioning.

Couchman previously held the role of global director of corporate communications at Merlin Entertainments and currently sits on the board of the Sea Life Trust. In her new position, she will report to chief executive Daniel Skjeldam.

More: HX demands more expedition cruise sector sustainability transparency

“I’m absolutely thrilled to embark on this new expedition,” said Couchman. “For me, this role represents an exciting opportunity to channel my passion for great storytelling, love for ocean conservation and travel into meaningful action.”

Skjeldam said: “[Chloe] is a seasoned communication strategist and a dynamic leader in corporate communications. She will play a crucial role in driving effective, balances and holistic communications and public relations strategies that will help us advance our exciting new HX brand.”

He added: “Chloe’s dedication to sustainability and ocean conservation aligns seamlessly with HX’s commitment to being a driving force for good and minimising our environmental impact.

“Her unique perspective, boundless energy and unwavering commitment will undoubtedly contribute to our success in delivering unforgettable experiences while safeguarding the nature, wildlife and culture we visit.”