IG Chief Recommends Posting Carousels To Improve Reach

Looking for an easy way to increase your IG reach?

Post carousels, which can now include up to 20 frames, as well as musical accompaniment.

That’s the latest advice from Instagram chief Adam Mosseri, who’s provided some pretty logical notes on why carousels are valuable for increasing reach.

As per Mosseri:

“Why [do] carousels often get more reach than photos? Two main reasons. One, multiple pieces of media are going to mean more interactions with your carousel posts, and more interactions is going to mean more reach on average. And two, if someone sees your carousel post but they don’t swipe, we’ll often give that carousel a second chance and automatically move to that second piece of media for the viewer.”

So carousels, with multiple frames, provide more opportunity for engagement, and more engagement will equate to more reach. Pretty logical, and again, with carousels now able to include more frames, there’s even more opportunity to use carousel posts to engage your audience.

And as Mosseri further notes, carousels with music are now also eligible to appear in the Reels tab, providing another expanded reach opportunity.

This is a good tip, which no doubt many Instagram marketers are already using to advantage. But if you are looking for another way to boost your IG presence, it may well be worth incorporating carousels into the mix, and seeing whether that helps to improve your results.

As Mosseri also notes, there’s no point in forcing it, but if you have the assets available, and you can come up with a plan for your carousels, it may well be worth considering.

Instagram also recently added text overlays within carousel posts, as well as multi-format display, so you can include different image formats (e.g. portrait and square images) within a single carousel set.