Inauthentic influencers: is honesty the best policy?

Last month, Ogilvy announced it would no longer work with influencers who distort or retouch their bodies or faces for ads. While it's a bold move for an agency to take such a stance, it’s unlikely to totally eradicate...

Koichiko Koichiko
May 9, 2022 - 21:04
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Inauthentic influencers: is honesty the best policy?

Last month, Ogilvy announced it would no longer work with influencers who distort or retouch their bodies or faces for ads. While it's a bold move for an agency to take such a stance, it’s unlikely to totally eradicate the issue of inauthentic influencing.

by Paul Greenwood

The protagonist uploading an editing picture of herself in Dove's Reverse Selfie Reverse Selfie: Dove

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