Inspire targets luxury market with website, magazine and gift card

Cheshire-based travel business, The Inspire Group, has developed a website dedicated to luxury holidays, branded Luxury Collection by Inspire.

The retailer said the new standalone website has been driven by the demand for upmarket holidays over the past year.

Customers can book via the new website, which features hotels, cruises and high-end package holidays to luxury resorts and destinations around the world.

The site also offers exclusive deals and promotions that Inspire has agreed with luxury suppliers and business partners.

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Lisa Henning, managing director at Inspire Group, said: “We have seen significant growth in the sales of luxury holidays this year across all areas of our business, but particularly our homeworking business, where sales of luxury holidays are up 38% year-on-year.

“We have also seen a huge increase in cruise sales and many of the high-end cruises we sell will now be marketed through the new website.”

A luxury magazine will be distributed to a database of 20,000 customers, and marketed to 50,000 social media followers, with plans to release further magazines for Antigua, Mexico and Thailand before the end of the year.

Inspire is also seeing more demand for luxury travel across its gift card business, which has prompted a luxury version of its Inspire travel gift card.