Instagram Adds Colored Backgrounds and Emojis to Notes

Look, I don’t think this is going to be a major update for, well, anyone, but it’s another IG option to consider either way.

Today, Instagram has announced that all users can now access background colors for their inbox Notes, while you can also add avatar emojis to your add-on notifications.

As you can see in this example, now, you can change up your Notes to make them stand out, by coloring in the background with whatever shade you choose, and adding an emoji for extra effect.

Instagram’s been testing this for a while so you may have had access already, while it’s also tried out colored backgrounds for different events and activations in the past, so it won’t appear entirely new.

But it’s another option to consider, and with Notes proving to be particularly popular with younger users, who Instagram really wants to reach, and more engagement now happens in DMs than in the main app, it makes sense for IG to bring more focus to Notes, however it can.

Though they haven’t been a hit in all applications.

Back in March, Instagram removed Notes from Reels and feed posts, because people didn’t like them, so their appeal is limited, and they don’t enhance all in-app experiences.

But maybe providing another option for Notes engagement could be popular, and could resonate with those younger users who are already using them.

Either way, another consideration for your IG engagement.