‘It all comes down to trust’: KFC and Mother on how to create a cult

Speaking at Campaign Live, KFC and Mother shared seven steps to creating a cult in the mould of their ‘Believe in chicken’ brand positioning.

Konoly Konoly
Oct 3, 2024 - 21:04
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‘It all comes down to trust’: KFC and Mother on how to create a cult

Speaking at Campaign Live, KFC and Mother shared seven steps to creating a cult in the mould of their ‘Believe in chicken’ brand positioning.

by Charlotte Rawlings

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