JTA Travel Group parent acquires Belleair Holidays

Malta specialist will be led by former MD Dave Green

MikeTyes MikeTyes
Apr 27, 2023 - 21:05
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JTA Travel Group parent acquires Belleair Holidays

Malta specialist Belleair Holidays has been bought by the Alfendo Limited, the parent company of JTA Travel Group.

As part of the JTA family of brands, the tour operator will be run by senior JTA Travel Group executive Dave Green, who will become managing director of the Malta specialist.

Green previously held the role of joint MD of Belleair from 2014 to 2017 under previous owners Holiday Malta Company.

He said: “When we heard Nigel and Steve (Crownshield) had decided to close the business, we were determined this historic travel brand wouldn’t be allowed to bite the dust.

“Belleair is a brand agents have loved for over 40 years as the ‘go to’ operator for the Maltese Islands and beyond, we aim to bring that back, stronger than ever before.”

The acquisition has been completed and under its new owners the operator will have a new agent only, user friendly Belleair trade site from mid-May to take bookings.