Justin Bieber Calls Out H&M for Allegedly Selling His Merch Without His Approval
Bieber took to Instagram Monday to call out the retailer for allegedly selling merchandise with his likeness without his approval.
JaneWalter
Justin Bieber is slamming H&M. The 28-year-old superstar took to his Instagram Stories on Monday to call out the fast-fashion retailer for allegedly selling a merchandise collection featuring his name and likeness without his approval.
"I DIDN'T APPROVE ANY OF THE MERCH COLLECTION THAT THEY PUT UP AT H&M .. all without my permission and approval," Bieber wrote Monday. "SMH I WOULDN'T BUY IT IF I WERE YOU."
"The H&M MERCH THEY MADE OF ME IS TRASH AND I DIDN’T APPROVE IT DON'T BUY IT," he added, telling fans not to buy any of H&M's Bieber-clad pieces.
Instagram/justinbieber
Instagram/justinbieber
While the only item from the collection that still appears available for purchase on H&M's U.S. website is a canvas tote bag printed with photos of the "Sorry" singer, Bieber fans have been sharing photos on Twitter of previously listed items, including sweatshirts the read "World Tour" and a phone case featuring lyrics from his song "Ghost."
www.hm.com
Fans also urged H&M remove all items featuring Bieber, taking to the retailer's Instagram account to further call out the allegedly unapproved products.
In a statement to Page Six, H&M maintained that they followed "proper approval procedures" in releasing the Bieber merch.
"As with all other licensed products and partnerships, H&M followed proper approval procedures," a rep for the retailer told the outlet.
Bieber, meanwhile, has his own set of merch for sale on his official website, including hoodies, sweatpants and t-shirts that feature his image and references to lyrics from his latest album Justice.
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