LinkedIn Shares Guide on Marketing To Japanese Audiences

Looking to reach new audiences in Japan?

Okay, that’s a pretty specific niche for brands. But if you are considering your opportunities among Japanese consumers, then this is for you.

LinkedIn has published a new guide on how to market your business in Japan, including notes on how to effectively communicate, what Japanese audiences are seeking in brand outreach, key dates to consider, ad formats, and more.

You can download LinkedIn’s full, 24-page “Localization Handbook for Japan” here, but in this post, we’ll take a look at some of the key notes.

First off, the guide looks at the variances in communicating with Japanese audiences, and what international brands need to keep in mind.

There are also key tips, like:

“A Japan-based LinkedIn member is 48% less likely than the global average to complete a Lead Gen Form. Compared to other international markets, driving leads in Japan can feel much harder.”

An interesting note.

There are also examples of campaign approaches for the Japanese market:

As well as a local event calendar for planning:

LinkedIn’s also included a range of case studies and ad examples that work best with Japanese consumers, as well as notes on how LinkedIn’s ad offerings align with such.

It is a specific guide, which won’t provide broader tips for all brands, but for those looking to reach Japanese buyers, there are some key considerations here, which could influence your approach.

And with 4.6 million LinkedIn members in the region, the platform offers reach potential in the market, which could be another factor to keep in mind.

An interesting read either way. You can check out LinkedIn’s “Localization Handbook for Japan” here.