Marketings

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Snapchat Announces New Features for Its AR Spectacles

Snapchat Announces New Features for Its AR Spectacles

But will Snapchat's AR glasses be able to compete with offerings from competitors?

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US Government Says TikTok Deal Is Getting Close

US Government Says TikTok Deal Is Getting Close

After months of speculation, the U.S. government says that TikTok will be sold to...

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LinkedIn Shares Video Tips and Insights in New Newsletter

LinkedIn Shares Video Tips and Insights in New Newsletter

The newsletter will provide video usage insights and updates.

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xAI Acquires Text-To-Video AI Project Hotshot

xAI Acquires Text-To-Video AI Project Hotshot

X users will soon be able to generate AI videos in-stream.

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Data Shows That Longer Clips Are Gaining Traction on TikTok

Data Shows That Longer Clips Are Gaining Traction on TikTok

It seems that "longer short" videos are now gaining more traction. 

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Origin introduces demographic filtering and incremental reach reporting in Beta trial phase

Origin introduces demographic filtering and incremental...

It will be available to the general market at the end of Q2 this year.

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More than a pint: how Guinness outgrew St Patrick’s Day

More than a pint: how Guinness outgrew St Patrick’s Day

Once seen as an old man’s drink, Guinness has reinvented itself.

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Greater Anglia ad embraces the unpredictability of life to promote flexible tickets

Greater Anglia ad embraces the unpredictability of life...

The campaign was created by Atomic London.

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Omnicom and IPG shareholders approve takeover in key ‘milestone’

Omnicom and IPG shareholders approve takeover in key ‘milestone’

US-based Omnicom still requires consent of regulators in 17 markets to acquire IPG.

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Walkers launches campaign to tease collaboration with Heinz

Walkers launches campaign to tease collaboration with Heinz

The campaign was made by VCCP.