Marketings

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TikTok Publishes 2025 Ramadan Marketing Guide

TikTok Publishes 2025 Ramadan Marketing Guide

Some tips for brands looking to tap into the broader celebration this month. 

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Placement Poverty, part two (call to action)

Placement Poverty, part two (call to action)

Ben Harris and Stu Outhwaite-Noel reunite to reflect on the success of The Placement...

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Oatly brews up OOH campaign with a spin on blind taste tests

Oatly brews up OOH campaign with a spin on blind taste...

The campaign was created in-house.

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Heinz for Baby spots show parents taking a sneaky taste of baby food

Heinz for Baby spots show parents taking a sneaky taste...

Campaign was created by Atlantic New York.

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Financial Times appoints commercial chief as CEO

Financial Times appoints commercial chief as CEO

Jon Slade will take over in July following John Ridding's departure.

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Marketing chiefs struggle to instil curiosity in teams, report finds

Marketing chiefs struggle to instil curiosity in teams,...

Despite widespread agreement that curiosity drives better marketing performance,...

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How We’re Building Breeze to Power the Future of GTM

How We’re Building Breeze to Power the Future of GTM

Two years after Generative AI took off, one thing is clear: AI will transform the...

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My Digital Strategy Playbook: Proven Ways to Maximize Your Online Presence

My Digital Strategy Playbook: Proven Ways to Maximize Your...

For most of us, digital forms a significant part of our overall marketing strategies....

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How Marketers Can Use Retail Media Networks to Get In Front of Customers [Expert Tips]

How Marketers Can Use Retail Media Networks to Get In Front...

I was shopping for dog treats recently. My dog has particular tastes, so I turned...

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Meta To Face Legal Scrutiny Over the Use of Copyright Protected Works To Train AI Models

Meta To Face Legal Scrutiny Over the Use of Copyright Protected...

The company will have to face trial over the alleged use of pirated works in its...