Marketings

bg
Lack of objectivity and helpful feedback hampering creativity, study finds

Lack of objectivity and helpful feedback hampering creativity,...

The research was conducted by Better Briefs and Flood & Partners, in partnership...

bg
Direct Line Group cuts marketing spend by 5%

Direct Line Group cuts marketing spend by 5%

Insurer, which has agreed to acquisition by Aviva, embarked on cost-cutting strategy...

bg
The 6 Best Content Planning Software — Experts Explain Their Top Choice

The 6 Best Content Planning Software — Experts Explain...

I’ve been in content marketing since early 2015. With almost a decade of experience,...

bg
Marketing Budget: How Much Should Your Team Spend in 2025? [By Industry]

Marketing Budget: How Much Should Your Team Spend in 2025?...

As a marketer, I’ve learned firsthand that developing a marketing budget is a critical...

bg
7 Essential Landing Page Elements You Need to Have

7 Essential Landing Page Elements You Need to Have

Landing pages are one of the most important elements of lead generation. But they’re...

bg
$33.8 Billion U.S. Medical Weight Loss Market Now Dominated by GLP-1 Drugs

$33.8 Billion U.S. Medical Weight Loss Market Now Dominated...

At no other time in the U.S. weight loss market history has one product so dominated...

bg
Alpen launches 'grown-up breakfast' campaign by Mother

Alpen launches 'grown-up breakfast' campaign by Mother

It features a 30-second film.

bg
Licence to copy: how AI will redefine big movie and brand partnerships

Licence to copy: how AI will redefine big movie and brand...

From next year’s Oscar contenders to the future of James Bond, AI is rapidly transforming...

bg
Barclays shortlists four agencies in creative review

Barclays shortlists four agencies in creative review

Incumbent BBH London is not repitching.

bg
Brand Buzz: February's social media highlights

Brand Buzz: February's social media highlights

Campaign rounds up what brands got up to on socials last month.