Marketings

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Why gender parity can’t wait until 2157

Why gender parity can’t wait until 2157

With gender parity still 132 years away, we don’t need more conversations but systemic...

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McCann Content Studios hires ITV’s Clemmie Telford as ECD

McCann Content Studios hires ITV’s Clemmie Telford as ECD

She has been tasked with spearheading creative content at the agency.

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Lucozade launches Ice Kick drink with Jude Bellingham smashing a giant ice block

Lucozade launches Ice Kick drink with Jude Bellingham smashing...

The campaign was made by We Are Social Sport.

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Publicis buys identity firm Lotame as Arthur Sadoun updates AI pitch to clients

Publicis buys identity firm Lotame as Arthur Sadoun updates...

CEO outlined client examples in 23-minute video presentation.

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Reviews of the Week: Papaya, Smarty and Tesco

Reviews of the Week: Papaya, Smarty and Tesco

Campaign reflects on ads by You’re The Goods, BBH London and The Gate.

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Why Your Agency Needs To Be Monitoring PPC Benchmarks?

Why Your Agency Needs To Be Monitoring PPC Benchmarks?

PPC results don’t exist in a vacuum. What looks like strong performance in one industry...

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Marketing Like a Castaway

Marketing Like a Castaway

Here’s a hint as to the identity of today’s master in marketing: When I asked what...

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The 13 Best Keyword Research Tools to Find the Right Keywords for SEO

The 13 Best Keyword Research Tools to Find the Right Keywords...

Let's get right down to it — the key to successful SEO is concentrating on long-tail...

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How to Develop a Content Strategy in 7 Steps (From Start to Finish)

How to Develop a Content Strategy in 7 Steps (From Start...

Whether you‘re just starting out with content marketing or you’ve been using the...

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The Usability Testing Playbook [Expert Tips & Sample Questions]

The Usability Testing Playbook [Expert Tips & Sample Questions]

As an employee and a freelancer, I’ve seen plenty of brands fall prey to a shiny...