Marketings

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Troy Ruhanen: 'I wouldn't have taken OAG job if it was all about efficiency and smashing things'

Troy Ruhanen: 'I wouldn't have taken OAG job if it was...

The Omnicom Advertising Group chief executive explains the value of bringing various...

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Review of the Week: Uber Eats’ Javier Bardem spot proves the value of production

Review of the Week: Uber Eats’ Javier Bardem spot proves...

The 60-second ad was created by Mother.

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Les Binet departs Adam & Eve/DDB after almost four decades with DDB network

Les Binet departs Adam & Eve/DDB after almost four decades...

He is a leading industry figure in advertising effectiveness.

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Unilever increases marketing spend by almost €1bn

Unilever increases marketing spend by almost €1bn

The FMCG giant’s turnover rose to €60.8bn in 2024.

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Secret Cinema launches brand partnership arm

Secret Cinema launches brand partnership arm

Founding clients include EE, Walt Disney Studios and O2 Priority.

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Why Rank Tracking is Losing its Place in SEO Strategy

Why Rank Tracking is Losing its Place in SEO Strategy

Rank tracking has been a standard metric in SEO for years, but as search engines...

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How to Build a Marketing Funnel With AI [+Step-by-Step Guide]

How to Build a Marketing Funnel With AI [+Step-by-Step...

Long before ChatGPT, I worked with clients who used AI and machine learning to speed...

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How to Start a Blog: A Step-by-Step Guide [+ Free Blog Post Templates]

How to Start a Blog: A Step-by-Step Guide [+ Free Blog...

Industry experts and thought leaders use blogs to share their knowledge with interested...

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Professional Bio Examples: 29 Work Bios I Keep in My Back Pocket for Inspo [+ Templates]

Professional Bio Examples: 29 Work Bios I Keep in My Back...

As a marketer, my professional bio is the best way to, well, market myself.

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Webinar Promotion Tips to Make Sure Nobody Misses Your Next One

Webinar Promotion Tips to Make Sure Nobody Misses Your...

Webinar promotion is a crucial part of the webinar process, but the webinar promotion...