Doja Cat Hints at New Music in Marc Jacobs Dual Bag Campaign

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Marc Jacobs has enlisted multi-platinum, Grammy Award-winning artist Doja Cat to headline “Staycation,” the brand’s Pre-Fall 2025 campaign. The campaign unveils the new Dual bag collection and offers an exclusive first listen to her unreleased track, “Jealous Type,” from the highly anticipated album Vie. Shot by Stef Mitchell, styled by Sydney Rose Thomas, and brought to life on film by director Christian Breslauer, the campaign blends fashion and music in a bold new statement.

A Surreal City Escape with Doja Cat, Marc Jacobs, and the New Dual Bag

According to the official statement, the campaign seamlessly fuses music and fashion into a bold summer celebration. Soundtracked by “Jealous Type”—a shimmering fusion of ’80s pop and soul—the visuals follow Doja Cat on a dreamlike city Staycation, where escapism meets the everyday. In this surreal narrative, a construction site becomes an unexpected sunbathing spot, and a bus stop transforms into a whimsical spa. The Grammy Award-winning artist’s signature authenticity and playful glamour take centre stage.

“Being on vacation isn’t about where you go,” says Doja Cat. “It’s about how you show up—whether just enjoying the city or soaking up the sun at the beach. This Marc Jacobs campaign is about living life and serving looks. It couldn’t be a perfect stage to preview my new music, where retro glam meets a little soul.”

The latest addition to the core bag offering is at the forefront of the campaign: the Dual Bag. First featured on the Marc Jacobs runway, the Dual Bag embodies versatile duality; understated luxury and everyday practicality, sculptural form and colour-soaked hues with unexpected details. Additional styles—the Snapshot Pochette, Large Denim Chain Sack, and Glam Claw Clip Shoulder Bag—are introduced this season. Paired with the latest ready-to-wear and footwear of the season, these new styles are designed to transition effortlessly between summer days and nights.

The Pre-Fall 2025 collection is available now at Marc Jacobs boutiques globally, online at marcjacobs.com, and at select luxury retailers.