Marketings

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The Guardian names global chief advertising officer

The Guardian names global chief advertising officer

They will report to Anna Bateson, Guardian News and Media’s chief executive.

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Top B2B Digital Marketing Agencies Driving Growth in 2025

Top B2B Digital Marketing Agencies Driving Growth in 2025

Is B2B marketing the same as B2C? The short answer: no.  While both require strategic...

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Top 8 PPC Agencies Transforming Digital Advertising in 2025

Top 8 PPC Agencies Transforming Digital Advertising in...

Customer acquisition costs have skyrocketed, increasing by nearly 222% over the...

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Chubbies Co-founder Warns: Don’t Get Hooked on the Performance Marketing Drug

Chubbies Co-founder Warns: Don’t Get Hooked on the Performance...

Any time an interviewee makes me ask my boss, “Can we say that in a newsletter?”...

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Is it Real or AI? Test Your Detection Skills [Round 4]

Is it Real or AI? Test Your Detection Skills [Round 4]

Think you're good at spotting AI-generated content? Put it to the test.

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The Content Collaboration Framework That Earned HubSpot 6 Million Views

The Content Collaboration Framework That Earned HubSpot...

It wasn't too long ago that we weren’t collaborating much across Marketing.

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Anatomy of a Facebook Ad: How to Create Scroll-Stopping Campaigns [+ Examples]

Anatomy of a Facebook Ad: How to Create Scroll-Stopping...

Let’s be honest: advertising on Facebook successfully is not easy. Its power to...

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Beyond the Golden Arches: How Two McDonald’s Marketers Win Gen Z

Beyond the Golden Arches: How Two McDonald’s Marketers...

90% of the U.S. population has eaten at a McDonald's over the past year.

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Meta Publishes Tips on How To Make Best Use of Threads

Meta Publishes Tips on How To Make Best Use of Threads

Some new tips and pointers on how to make best use of Threads.

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Snapchat Offers Ad-Free Subscription Package

Snapchat Offers Ad-Free Subscription Package

Now you can pay extra to opt out of ads on Snap.