Marketings

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EMEA media billings plummet in Q3 following ‘summer slump’

EMEA media billings plummet in Q3 following ‘summer slump’

New-business media billings in the region dropped by almost a third.

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Paramount+ to launch UK ad tier

Paramount+ to launch UK ad tier

Launch marks the European rollout of the Paramount+ ad tier.

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MEFA reveals shortlist for Media For All Diversity & Inclusion Awards 2024

MEFA reveals shortlist for Media For All Diversity & Inclusion...

More than 20 industry executives judge awards.

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The Startup Distribution Engine: Why You Need One and How to Build It

The Startup Distribution Engine: Why You Need One and How...

As a startup founder or marketing leader, you've likely heard the mantra “distribution...

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The Ultimate Guide to Statements of Work — Here's Everything I Know

The Ultimate Guide to Statements of Work — Here's Everything...

I have been freelancing for nearly 6 years now (gosh, time flies). Initially I didn’t...

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My Comprehensive Guide to Micro-Influencer Marketing

My Comprehensive Guide to Micro-Influencer Marketing

I recently purchased an adorable cable-knit sweater on TikTok Shop merely because...

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McDonald’s launches Saver Menu campaign with(out) a bang

McDonald’s launches Saver Menu campaign with(out) a bang

The campaign was created by Leo Burnett.

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How brands can tap the transformation economy to inspire loyalty

How brands can tap the transformation economy to inspire...

Today’s consumers don’t just want a good time – they want brand experiences that...

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Cadbury counts down with 24 Christmas advent ads

Cadbury counts down with 24 Christmas advent ads

Campaign was created by VCCP.

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Specsavers Creative MD on why being humble is ‘key ingredient’ for effective ads

Specsavers Creative MD on why being humble is ‘key ingredient’...

The MD of Specsavers Creative was the keynote speaker at this year’s Campaign UK...